LOS ANGELES, USA // Bryce Sherman is Director of Digital Marketing at Universal Pictures where he manages global digital marketing initiatives across DreamWorks Animation, Focus Features International, and select Universal films. Bryce has worked across some of the biggest global blockbuster films from Universal Pictures and Warner Bros. over the last 10 years, including Oppenheimer, Kung Fu Panda 4, Puss in Boots: The Last Wish, Joker, A Star Is Born, POKÉMON Detective Pikachu, Fantastic Beasts 2, Ready Player One and Dunkirk. Bryce thrives on being at the heart of pop culture, crafting viral moments that capture and define the zeitgeist. Bryce has vast knowledge in developing 360 creative, social media and digital advertising campaigns, working in collaboration with media and gaming partners, social platforms and creative advertising agencies. Through his work across over 60 theatrical films, he has built his career with a specific focus on digital, international marketing, and global brand strategy.