LONDON, UK // Carren O’Keefe is the Chief Creative Officer at Digitas UK. She’s a new breed of creative leaders, connecting diverse people and ideas to connect brands with consumers and culture for impact, over hype. She believes creativity is everyone’s business and champions it across all disciplines at Digitas.

Previously, she was Executive Creative Director at AnalogFolk helping grow the agency across two continents. She established AnalogFolk’s Portland base in 2015 with Nike as the flagship client, becoming the only female founding partner in the agency’s network at that time.

Carren believes in having audacious ambitions and is passionate about using creativity and technology to leave the industry, and the world, better than she found it. She has led several award-winning projects for global brands including Diageo, Google, Hyundai, L’Oreal, Netflix, and Nike. Carren has overseen many firsts for Nike including the brand’s first mental health-focused platform ‘Mind Sets’, its first shoe drop using AirDrop, first podcast ‘Trained’ and the first Air Max Day in Roblox with ‘Magic’s in the Air’.

In addition to racking up multiple accolades for her work, Carren was named one of 27 senior agency leaders who are charting a new course for the industry in Adweek’s Creative 100 list. A voice of the future, she is sought after and has judged every major award show including Cannes Lions Mobile, London International Awards, D&AD Digital, and The One Show Interactive & Online.