NEW YORK, USA // Colleen Crawford is a senior vice president at Citi, the leading global bank with over 200 million customer accounts and business in more than 160 countries.

Colleen is the head of Brand Purpose for the Global Consumer Bank, leading social impact partnerships and employee engagement. She has been a part of the Citi team for 14 years and has a wealth of experience having held roles in product management, website development and cross-franchise transformation management.

Prior to joining Citi, Colleen was marketing manager at J.P. Morgan Chase. She led existing customer marketing campaigns with a focus on driving incremental revenue streams for the credit card division. She began her career at J.P. Morgan Chase as an analyst in the Leadership Development program.

Colleen is a graduate of Georgetown University with a B.A. in English literature and writing and a minor in psychology. She lives in Connecticut with her husband and two daughters.