NEW YORK, USA // David Melhado is a music tech executive and VP of Music + Marketing at UnitedMasters. Known for his leadership and strategic vision, he has championed both emerging and established artists, driving transformative initiatives like SelectCon and Beat Exchange, aimed at nurturing community within the music industry.

David began his music industry journey in Atlanta as an Artist Manager, working with Grammy-nominated talents. His career transitioned into music distribution at StreamCut, where he worked closely with artists like Gunna, showcasing his adaptability and diverse skill set. He then moved into marketing at Roc Nation, where he promoted artists like Buju Banton and Rapsody.

At UnitedMasters, David’s notable achievements include partnerships with Brent Faiyaz and the development of BigXThaPlug. In 2023, he supported Grammy-nominated artists Tobe Nwigwe and J.Ivy.David also spearheaded UnitedMasters’ expansion into Nigeria, empowering African talent with global distribution services. Recognized by Billboard and accepted into Harvard’s Business Entertainment Media and Sports program, David is a visionary leader shaping the future of the music industry.