CULVER CITY, USA // Ethan Archer is the co-founder and creative director of ARSONAL. After graduating from Skidmore College, he returned home to Los Angeles and began his career in entertainment advertising. He spent 13 years working at various firms as an art director and creative director, before partnering in 2007 to form ARSONAL, a collaborative agency of people that share a passion for design and advertising. In the 9 years since, ARSONAL has been behind some of the most eye-catching campaigns in their field, and has been recognized as a leader in the industry, garnering numerous awards along the way, including 9 CLIO Key Art Awards. He lives in Los Angeles with his wife and son, and still can’t believe he gets to do this for a living.