BUENOS AIRES, ARGENTINA // Hernán has a bachelor’s degree in Advertising, and throughout his career has worked for global brands such as BBVA, Peugeot, Citroën, Danone, Sony, GlaxoSmithKline, P&G, Coca-Cola, AB InBev, Viacom, IKEA, and Toyota. His work has been awarded in the most important advertising shows, among which 33 Lions, 3 Grand Effie and 2 Grand Clio stand out.

In 2017 he was named CCO of Grey Argentina, and under his creative leadership the agency became one of the most creative in the country and the region, achieving its best years in terms of business, winning a large number of new clients, developing regional campaigns and global platforms, and winning awards at the most important advertising festivals in the world.

According to the Effie Index 2020 Grey Argentina ranked #11 in the world, and #5 in Latin America, where it won the Grand Prix too. It also reached the #2 position as the most awarded Argentine agency in the Cannes Lions 2018 & 2019 editions.

After a pandemic impasse, and according to Cannes Festival, the agency became the most creative on Grey network in 2022 & 2023, and the most effective of Argentina according to Effie Awards reaching #4 in Latam and #11 in the world.

Due to his career in the industry, he was selected as a jury member by Cannes Lions Festival, The One Show, Clio Festival, Effie, Wave Festival, El Ojo de Iberoamérica, El Sol, and the Argentine Creative Circle, where he was also president of the jury.