NEW YORK, USA // Jo serves as SVP, Brand & Content Marketing for Peacock, NBCUniversal’s streaming service. She helms the streamer’s Brand and Content marketing teams including the Originals and Brand marketing strategy and campaigns, brand and promotions activations, social and other cross-company initiatives. Her team is responsible for driving brand awareness and desire across the funnel for the service and its world-class content slate including Originals, Live Sports, Movies, and blockbuster Television Series.

Jo joined Peacock in 2020 to launch the streamer and joined from Sky (part of Comcast NBCUniversal) in London where she was responsible for Entertainment marketing (networks, movies, sport and both acquired and Originals TV) and launched NOWTV, Sky’s streaming service.