ATLANTA, USA // As CMO at Majority, AdAge 2024 Overall Small Agency of the Year – Silver, Jorge is responsible for agency growth, agency relationships, and agency partnerships. His role spans across disciplines, leaning into all facets of the business to drive the agency’s ultimate deliverable: ideas that put brands into culture and culture into brands.

Before joining Majority, Jorge led the Coca-Cola business with Momentum Worldwide as VP Group Director, leading Coke Trademark, Smartwater, Powerade, and Vitaminwater. Beyond Coca-Cola, his 25-year career includes work for MillerCoors, American Express, Kraft, RJ Reynolds, Fox Sports and Mike’s Hard Lemonade.

Jorge’s experience as an integrated marketer spans product branding, new product launches, broadcast, promotions, experiential, shopper, digital, sports marketing, and B2B. He has won multiple Effies, Clios, Cannes Lions, Pro Awards, EX Awards, Webbys, Addys, Reggies, and One Show Pencils.

A 2nd generation Dominican, Jorge was born in Queens, lived all across the country and now resides in Atlanta.