MUMBAI, INDIA // Josy started BBDO India from the backseat of his car in 2008.

In 2016, he was named ‘Creative Agency Head of The Year’ by the Indian Advertising Association (IAA). He was inducted into Advertising Club Calcutta’s Hall of Fame in 2020. He is ranked among the most influential people in Indian advertising – according to The Economic Times.

Josy and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for Whisper ‘Touch The Pickle’. He also won the Cannes Lion Gold in 2015, 2016 and 2017 for Ariel ‘Share The Load’ – ranked as the world’s most effective campaign by WARC two years in a row – 2017 and 2018.

Over the last decade, Josy has won numerous Clio Awards, and has been on the Clio Awards jury multiple times.

Josy and his partner Ajai Jhala pioneered the idea of brand movements in 2008 with their philosophy ‘Create acts, not ads’.

Before setting up BBDO India, Josy set up the challenger agency for Ogilvy in June 2000 and called it ‘David’. David is now a worldwide network.

To this day, Josy has remained a challenger whose work has changed culture and built highly effective world famous brands.

Josy Paul was born during an earthquake and has a permanent tremor.