NEW YORK // USA Joy Allen-Altimare is a seasoned executive with over 24 years of experience in
leading brand innovation across highly competitive and rapidly evolving markets.
She has a strong track record of developing profitable solutions driven by
consumer data, purchase experiences, and engagement, as well as media and
consumer behavior changes.

Currently, Joy serves as the Global Chief Marketing Officer of Saucony, where she
spearheads the brand’s strategic vision and marketing initiatives across
international markets. With a keen focus on blending Saucony’s rich heritage with
contemporary trends, Joy is responsible for driving brand growth through
innovative campaigns, strategic partnerships, and comprehensive consumer
engagement strategies. Her role involves overseeing global marketing efforts,
enhancing the brand’s cultural relevance, and ensuring that Saucony remains at
the forefront of the lifestyle and performance footwear sectors. Joy’s leadership is
pivotal in shaping the brand’s narrative and expanding its presence in the global
marketplace.

Prior to Saucony, Joy was the Chief Revenue Officer for Havas Media Network
North America (HMN NA), Joy led the Client Experience, Growth, and
Multicultural teams, enhancing client and operational excellence to maximize
value for both HMN NA and its clients.

Throughout her career, Joy has been a trusted advisor and resource for
organizations addressing growth, innovation, and technology challenges, helping
them position themselves as positive disruptors within their industries.

Previously, Joy was the Chief Marketing Officer at Kindbody, Inc., a technology-
driven fertility clinic network and family-building benefits provider; and, the Chief

Revenue Officer at EHE Health, where she drove growth across the company’s
expanding product ecosystem and oversaw all revenue generation. She also
managed marketing, digital product, client success, and post-care engagement
departments. Before this role, she served as Chief Marketing and Product Officer,
developing strategic marketing initiatives, growth strategies, and aligning EHE
Health’s preventive care products with seamless processes to elevate patient
satisfaction and maximize utilization.