NEW YORK, USA // Jules Ferree is the President, Brands & Ventures at HYBE America, a diversified entertainment and media company at the intersection of film, television, technology, culture, and social good.

Ferree has handled national and global endorsement deals, tour sponsorships, television advertising campaigns, branded content, consumer products, ventures and commercial music licensing for the company’s elite roster of clients and some of the world’s biggest pop culture figures, including Justin Bieber, Ariana Grande, J Balvin, Idina Menzel, Demi Lovato and Tori Kelly, among others.

Over her career, she has been instrumental in establishing and cultivating long-standing, dynamic partnerships with iconic brands like American Express, Calvin Klein, Crocs, Dolby, Fortnite, McDonald’s, Samsung, T-Mobile, and Tim Hortons.

Prior to joining HYBE America/SB Projects, Ferree was Vice President of Brand Partnerships for Island Records and Def Jam Recordings within Universal Music Group, where she handled brand campaigns for Rihanna, Jennifer Lopez, and Jhené Aiko, as well as Def Jam’s 30th Anniversary.