BANGKOK, THAILAND // Lalit “Cherry” Kanavivatchai is a visionary, dynamic, and collaborative leader and strategic thinker. She excels in producing superior-quality work through data-driven insights and media innovation to ensure exceptional client business acceleration.

Cherry’s extraordinary 18 years of experience encompasses Strategic Communication, Advertising, and Media in Thailand and the United States. Throughout her career, she handled many multinational brands across sectors including FMCG, Finance, Telco, and Tech. She is highly regarded as a trailblazing strategic planner in creative agencies and media agencies, and as an inspiring leader of highly competent, cutting-edge data teams.

Based on her widely recognized industry contributions and enthusiastic endorsements from her clients, Cherry was recognized as a 40 under 40 from Campaign Asia in 2022 and her extraordinary expertise has been recognized through her selection for the Jury for Adfest 2023 and for the Effies 2024 awards.