SÃO PAULO, BRAZIL // Pilar Echeverría is a seasoned creative strategist with 14 years of experience shaping brand narratives  and leading impactful campaigns across the globe. As Senior Director of Creative Strategy for  Nutrition at The Coca-Cola Company, she oversees the creative vision for multiple brands, driving  strategic storytelling and platform development across 20+ markets. Previously, she played a leading  role in Coca-Cola’s global campaigns, including 2 Global Christmas Campaigns and pioneering the  brand’s first entertainment miniseries with Amazon Prime. Before joining Coca-Cola, she led strategy  for major brands like Google, Netflix, and Uber at Mercado McCann and McCann New York, focusing  on brand positioning and creative eQectiveness. She has developed a reputation for pushing bold  and breakthrough work that defies category standards as well as an inclusive approach to leadership.  A global citizen, she has lived in ten countries and brings a diverse perspective to brand-building. She  holds a background in Sociology and Advertising, blending her two paasions; a deep understanding  of human behavior and powerful ideas that change the world.