NEW YORK, USA // Ronnie Yoked is a firm believer that experiences have the power to change minds. As Head of Experiential at AB, she is responsible for leading strategy and execution across the AB portfolio and managing a team of XM brand and regional leads. Some highlights of her tenure include the launch of Movement by Michelob ULTRA, Bud Light Dive Bar Sessions and Bud Light Seltzer Sessions, along with leading the execution of successful livestreams during the pandemic including Reventón de Verano and a Bud Light Seltzer Sessions NYE livestream. She is responsible for creating a monetization strategy for XM that has brands sponsoring the company’s events bringing critical dollars and reach with strategic brand partnerships. Ronnie was named one of Business Insider’s 20 rising stars of brand marketing in 2021.