RALEIGH, USA // Troy Brown, a highly respected entrepreneur and executive, has been at the forefront of creating culture-forward marketing campaigns for leading brands and cultural experiences that entertain, unite, and uplift the community for over twenty-five years. His extensive experience is a testament to his deep understanding of the industry and ability to deliver exceptional results.
From music festivals and concert tours to global brand campaigns and content and performance marketing, Troy doesn’t just lead his projects and ventures; he lives them. His personal involvement and dedication to remaining ahead of cultural shifts are not just professional attributes but personal ones. He infuses everything he does—from content and performance marketing to social listening and audience intelligence—with insightful cultural fluency and acts as a social engineer of the zeitgeist.
His portfolio of work and media coverage for global Fortune 100 brands has won him several awards, including Mobile Marketer’s Global Campaign of the Year (Hennessy X KAWS), PR Week Campaign of the Year ( Similac – A Sisterhood of Mother), Digiday’s Best Cross Media Campaign of the Year (Hennessy X KAWS), A Global Sabre Award and Cannes Lions PR Gran Prix Award for P&G Like A Girl Digital Campaign.
In addition, Troy has led the integrated Digital, Social, and Mobile strategy, execution, and content development for numerous major brand campaigns, Heineken Red Star Access featuring stars such as Kendrick Lamar, Kanye West, and Ludacris, and negotiated the Heineken/Kanye West branded content deal with Vevo, The Hennessy Artistry campaign which included The Roots, Erykah Badu, Nas, Common and more, The Martell Blueprints and Martell HOME Campaign featuring The Roots, The Allstate SugarBowl Fanfest feat, Usher, F.U.N., and more.
As a founding partner and chief marketing officer of the Black Promoters Collective, a coalition of the top African American independent concert promotion and production companies, Troy was twice honored by the Billboard 100 Power Players List (2022 & 2023) and helped the company reach a Top 10 position several times on Pollstar “Live 75” for most tickets sold.
Troy is also a founding partner of ONE Venture Group, focused on developing signature brand experiences and custom IP (properties, products, and offerings). ONE Venture Group has helped top brands like P&G, Foot Locker, Home Depot, Ducati, and the National Black MBA Association stay relevant by connecting with consumers in meaningful ways. Every year, their events reach over 500,000 people. Since 2010, they’ve been the producers and creative force behind Atlanta’s ONE Musicfest. The Southeast’s largest two-day, urban progressive music festival attracts an eclectic mix of urban artists like Outkast, Gucci Mane, Kendrick Lamar, Usher, Lauryn Hill, SZA, Nas, Anderson Paak, A$AP Rocky, Davido, Tems, Janelle Monae, Janey Jackson and many, many more, making it a destination for 100,000+ diverse music lovers every year. Their newest festival, TwoGether Land, in its debut, brought the same spirit of unity, music, art, food, and celebration to Dallas in 2024, seeing 40,000+ festivalgoers during Memorial Day Weekend.
Troy’s dedication to uplifting the community is evident in so many of his ventures—it’s a guiding principle behind the marketing strategies and content that his own marketing agency, one50one, creates for Fortune 100 brands. It’s why spaces for up-and-coming content creators and small businesses are essential to ONE Musicfest and TwoGether Land. It’s the inspiration for many of ONE Venture Group’s platforms like She’s Got Time (an intergenerational community of women in sports dedicated to an ecosystem propelling forward a culture that inspires and supports their highest vibration personally and professionally), Saint Miles (an e-commerce platform for Black and Brown business that amplifies underrepresented voices through marketplace innovation, impactful partnerships, and cultural authenticity), and TSR Shop (an online marketplace that connects Black businesses to fans of The Shade Room, a Black female-founded social media phenomenon that’s been called “the TMZ of Instagram”).
Originally from Boston, Troy has lived in Raleigh, North Carolina, and Atlanta for two decades. He spends his free time with family, mentoring young entrepreneurs and coaching student-athletes, and travels so often that the baristas in the Delta terminal know his coffee order by heart.