NEW YORK, USA // Mike Wiese is Head of Branded Content & Entertainment for J. Walter Thompson, where he leads the creative direction, strategy and business development of entertainment and programming solutions for clients including digital video, social content, scripted and unscripted film and television, live experience, licensing, distribution, and talent partnerships. JWT clients include Macy’s, Johnson & Johnson, Royal Caribbean, Unilever, Nestle, Schick, Rolex, Puma, Google, Shell, the US Marines and many others. 

Since joining JWT in 2009, Wiese has created, packaged and produced “The Bing Bar”, Microsoft’s live experience and sponsorship with the Sundance Film Festival; “Decisions” digital series for Bing and MSN with celebrity chef Mario Batali; “Deepest Dive” documentary film with Academy Award winner Fisher Stevens for Rolex, the BBC and National Geographic; extensions of Macy’s “Yes, Virginia” holiday franchise, including CBS television special, DVD, and storybook via Harper-Collins; Macy’s “Million Dollar Makeover” reality series for Facebook and TLC; MTV International partnership with Smirnoff for the global “Nightlife Exchange Project”; YouTube series “Shipping Julia” and “YoMuscleBoii’s Royal Caribbean Adventure” with AwesomenessTV; and “Five”, a television movie that premiered on Lifetime in October 2011, executive produced with Jennifer Aniston.

“Yes Virginia” was awarded a Gold Lion at the 2013 Cannes Lions, and “Five” won a Gold Pencil at the 2012 One Show Entertainment in Los Angeles. 

Prior to JWT, Wiese led the branded entertainment practices for United Entertainment Group, a joint-venture with United Talent Agency, and Hypnotic, the production company behind the legendary Super Bowl campaign and Cannes Lion winner “Terry Tate: Office Linebacker”.  He also created the long-running Discovery Network television series, “Stormchasers”.