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Old Spice

"Rocket Car"

Campaign: Smell Legendary
LOS ANGELES & PORTLAND
2016
2016
Entrant Company
Biscuit Filmworks & Wieden + Kennedy
Medium
Film
Category
Commercials (between thirty [30] seconds and sixty [60] seconds)
Entry Type
Product/Service
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Items

Credits
Entrant CompanyBiscuit Filmworks & Wieden + Kennedy
Agency NetworkWieden + Kennedy, Portland
Production CompanyBiscuit Filmworks, Los Angeles
Creative AgencyWieden + Kennedy, Portland
Production StudioRevolver/Will O'Rouke, Sydney
DirectorSteve Rogers
Managing DirectorShawn Lacy
Executive ProducerHolly Vega
Managing DirectorMichael Ritchie
Creative DirectorJason Bagley
Creative DirectorCraig Allen
CopywriterNick Morrissey
Art DirectorMatt Sorrell
Senior ProducerLindsay Reed
ProducerMonica Ranes
Account TeamLiam Doherty
Account TeamMichael Dalton
Executive Creative DirectorMark Fitzloff
Executive Creative DirectorJoe Staples
Head of ProductionBen Grylewicz

This 2016 Clio Awards Grand winning entry titled '"Rocket Car"' was entered for Old Spice by Biscuit Filmworks & Wieden + Kennedy, Los Angeles & Portland. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: Commercials (between thirty [30] seconds and sixty [60] seconds). It consists of 1 video and 1 image. This piece is part of a campaign called 'Smell Legendary' that consists of 2 elements.

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