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Volkswagen SUVs

Lighter

Campaign: Lives Way More Interesting Than Yours.
BERLIN
2017
2017
Entrant Company
DDB Group Germany
Medium
Print Technique
Category
Copywriting
Entry Type
Product/Service
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Items

Credits
Agency NetworkDDB
Holding CompanyOmnicom Group
Production CompanyDDB Group Germany, Berlin
Advertiser / BrandVolkswagen AG, Wolfsburg
Entrant CompanyDDB Group Germany, Berlin
Business DirectorSusanne Pluemecke / DDB Group Germany
PhotographerZe Anderson / Ze Anderson
Art DirectorNadine Kunst / DDB Group Germany
Senior CopywriterPatrik Lenhart / DDB Group Germany
Senior Art DirectorJose Filipe Gomes / DDB Group Germany
Senior CopywriterPedro Lourenco / DDB Group Germany
Creative DirectorRicardo Wolff / DDB Group Germany
Executive Creative DirectorGabriel Mattar / DDB Group Germany
Creative Managing DirectorMyles Lord / DDB Group Germany

This 2017 Clio Awards Bronze winning entry titled 'Lighter' was entered for Volkswagen SUVs by DDB Group Germany, Berlin. The advertising agency is part of the agency network: DDB and holding company: Omnicom Group. The piece was submitted to the medium: Print Technique within the entry type: Product/Service and the category: Copywriting. It consists of 1 image. This piece is part of a campaign called 'Lives Way More Interesting Than Yours.' that consists of 4 elements.

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