Coalizão Negra por Direitos

Blacks fall victim to firearms 2.5 times more than white people.

Campaign: Genocide Target

SãO PAULO

2020

Entrant Company: Wunderman Thompson
Medium: Print
Entry Type: Public Service

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Credits

Agency Network	Wunderman Thompson
Holding Company	WPP Group
Production Company	Apollo Nove, São Paulo
Advertiser Brand	Coalizão Negra por Direitos, São Paulo
Advertising Agency	Wunderman Thompson, São Paulo
Entrant Company	Wunderman Thompson, São Paulo
Chief Creative Officer	Keka Morelle / Wunderman Thompson
Creative Director	Cassio Moron / Wunderman Thompson
Creative Director	Nicolás Romanó / Wunderman Thompson
Copywriter	João Gandara / Wunderman Thompson
Copywriter	Thamara Pinheiro / Wunderman Thompson
Art Director	Vinicius Pegoraro / Wunderman Thompson
Art Director	Gustavo Cavalheiro / Wunderman Thompson
Account Executive	Gustavo Costa, Vivian Zeni / Wunderman Thompson
Public Relations	Vivian Zeni, Andrea Assef, Hellen Araújo / Wunderman Thompson
Media Team	Israel Bastos, Vanessa Pupato, Larissa Isabelle, Isadora Fidelles, Melissa Onwumere. / Wunderman Thompson
Strategic Planning Assistant	Renan Damascena / Wunderman Thompson
Creative Development	Sergio Costa / Wunderman Thompson
Motion Designer	Marcus Prado / Wunderman Thompson
Editor	Rodrigo Costa / Wunderman Thompson
Head of Production	Maísa Delgado / Wunderman Thompson
Digital Producer	Antonio Corral / Wunderman Thompson
Graphic Producer	Flávio Colella, Leandro Iacovone / Wunderman Thompson
Creative Coordinator	Giovanna Cameli / Wunderman Thompson
Audio	Adailton Matos / Adailton Matos

This 2020 Clio Awards Shortlisted entry titled 'Blacks fall victim to firearms 2.5 times more than white people.' was entered for Coalizão Negra por Direitos by Wunderman Thompson, São Paulo. The advertising agency is part of the agency network: Wunderman Thompson and holding company: WPP Group. The piece was submitted to the medium: Print within the entry type: Public Service. It consists of 1 image. This piece is part of a campaign called 'Genocide Target' that consists of 5 elements.

Coalizão Negra por Direitos

Genocide Target

Full Campaign

Blacks fall victim to firearms 2.5 times more than white people.
75.4% of people killed in police interventions between 2017 and 2018 were black.
61% of women victims of femicide were black.
91% of children killed by stray bullets in Rio de Janeiro were black.
75.5% of the people murdered in Brasil are black.