Samsung

MACK

Campaign: Performance Enhancing Music - Audio Craft

SYDNEY

2022

Entrant Company: CHEP Network
Medium: Audio Craft
Category: Music
Entry Type: Product/Service

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Video
Audio

Items

Credits

Agency Network	BBDO
Holding Company	Omnicom Group
Production Company	Revolver, Sydney
Advertiser Brand	Samsung, Sydney
Advertising Agency	CHEP Network, SYDNEY
Entrant Company	CHEP Network, Sydney
Post Production Company	The Glue Society
Music/Sound Production Company	Resonance Sonic Branding & SongZu
Music Supervision	Big Sync Music
Director	The Glue Society
Chief Creative Officer	Gavin McLeod / CHEP Network
Executive Creative Director	Justin Ruben / CHEP Network
Creative Director	Richard Shaw / CHEP Network
Creative Director	Jeremy Hogg / CHEP Network
Senior Art Director	Daniel Smith / CHEP Network
Senior Copywriter	Ernie Ciaschetti / CHEP Network
Head of Strategy	Tash Johnson / CHEP Network
Executive Producer	Sophia Tubby / CHEP Network
Managing Partner	Jonny Berger / CHEP Network
Group Account Director	Grace Vizor / CHEP Network
Account Director	Peter Thomas / CHEP Network
Head of Art	Tim McPherson / CHEP Network
Head of Mixed Reality	Charlotte Bruton / CHEP Network
Operations Director	Mary Anne Truong / CHEP Network
Head of Communications Planning, Media	Tim Russell / CHEP Network
Chief Media Officer	Mike Deane / CHEP Network
Communications Planning Director	Alex Connell / CHEP Network
Investment Director	Elizabeth Lonsdale / CHEP Network
Senior Account Manager	Raisa Mushrafi / CHEP Network
Senior Addressable Manager	Sue Lau / CHEP Network
Investment Trader	Amanda Bodagh / CHEP Network
Ad Ops Manager	Andrea Quach / CHEP Network
Director & Group Head of Technology	Natasha Brack / Edelman
Associate Director	Thom Landers / Edelman
Managing Director	Ian Lew / Resonance Sonic Branding
Music Supervisor	Ramesh Sathiah / Resonance Sonic Branding
Audio Director	Ralph Van Dijk / Resonance Sonic Branding
Dominic Burnham	Dominic Burnham / Resonance Sonic Branding
Music Supervisor/ Country Manager	Michael Szumowski / Big Sync Music
Managing Director/Co-Owner	Michael Ritchie / Revolver
Executive Producer/Partner	Pip Smart / Revolver
Executive Producer	Jasmin Helliar / Revolver
Producer	Cathy Rechichi / Revolver
Photographer	Jordan Maddocks / Revolver
Post Production Supervisor	Scott Stirling / The Glue Society
Grade	Andy Clarkson / The Glue Society
Online	Viv Baker / The Glue Society
Sound Design & Mixing	Abbie Sie / SongZu

This 2022 Clio Awards Bronze winning entry titled 'MACK' was entered for Samsung by CHEP Network, Sydney. The advertising agency is part of the agency network: BBDO and holding company: Omnicom Group. The piece was submitted to the medium: Audio Craft within the entry type: Product/Service and the category: Music. It consists of 1 video and 1 image. This piece is part of a campaign called 'Performance Enhancing Music - Audio Craft' that consists of 4 elements.