Panasonic

Life is electric

2016

Medium: Brand Design
Category: Packaging
Entry Type: Product/Service

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Video

Items

Credits

Entrant Company	Dentsu Inc., Tokyo
Agency Network	DENTSU INC., Tokyo
Production Company	PEN.Inc., Tokyo
Other	Creative Power Unit, Tokyo
Other	Dentsu On Demand Graphic Inc., Tokyo
Creative Director/Art Director	Yoshihiro Yagi / DENTSU INC., Tokyo
Copywriter	Haruko Tsutsui / DENTSU INC., Tokyo
Copywriter	Scott Lehman / Lehman Ad, Tokyo
Copywriter	Marina Danjo / DENTSU INC., Tokyo
Designer	Chihiro Kato / DENTSU INC., Tokyo
Planner	Hajime Yakushiji / DENTSU INC., Tokyo
Executive Producer	Koji Wada / DENTSU INC., Tokyo
Account Executive	Kyosuke Fujita / DENTSU INC., Tokyo
Account Executive	Nahoko Yokoyama / DENTSU INC., Tokyo
Art Director	Taiji Kimura / PEN.Inc., Tokyo
Art Director	Daisuke Hatakeyama / Creative Power Unit, Tokyo
Designer	Masashi Fujita / Creative Power Unit, Tokyo
Photographer	Fumihito Katamura / Fumihito Katamura Photograph Office, Tokyo
Illustrator	Blexbolex
Artist Agent	Natsuko Kida / Bureau Kida SARL, Paris
Printing Director	Shinya Tamura / Dentsu On Demand Graphic Inc., Tokyo

This 2016 Clio Awards Gold winning entry titled 'Life is electric' was entered for Panasonic. The piece was submitted to the medium: Brand Design within the entry type: Product/Service and the category: Packaging. It consists of 1 video and 8 images.