HERSHEY’s Br
HerShe 2021

Credits
Agency Network | Havas Worldwide |
Holding Company | Havas |
Production Company | Modernista Creative Producers, São Paulo |
Advertiser Brand | HERSHEY's Br, São Paulo |
Advertising Agency | BETC HAVAS São Paulo, São Paulo |
Entrant Company | BETC HAVAS São Paulo, São Paulo |
Music/Sound Company | CANJA Audio Culture, Curitiba |
Chief Creative Officer | Erh Ray / BETC HAVAS São Paulo |
Creative VP | Andrea Siqueira / BETC HAVAS São Paulo |
Executive Creative Director | Andrea Siqueira / BETC HAVAS São Paulo |
Associate Creative Director | André Batista / BETC HAVAS São Paulo |
Art Director | André Batista / BETC HAVAS São Paulo |
Art Director | Fernanda Peka / BETC HAVAS São Paulo |
Art Director | Diego Canhisares / BETC HAVAS São Paulo |
Art Director | Murilo Melo / BETC HAVAS São Paulo |
Copywriter | Rodrigo Casanovas / BETC HAVAS São Paulo |
Copywriter | James Döring / BETC HAVAS São Paulo |
Copywriter | Gabriel Sotero / BETC HAVAS São Paulo |
CBO | Daniel Jotta / BETC HAVAS São Paulo |
Brand & Business | Fabiane Veiga / BETC HAVAS São Paulo |
Brand & Business | Nathalia Del Moral / BETC HAVAS São Paulo |
Brand & Business | Fernanda Modena / BETC HAVAS São Paulo |
Brand & Business | Izabel Petegrosso / BETC HAVAS São Paulo |
Brand & Business | Alexia Gomes / BETC HAVAS São Paulo |
Channels & Engagement VP | Carlinha Gagliardi / BETC HAVAS São Paulo |
Channels & Engagement Director | Ariane Finavaro / BETC HAVAS São Paulo |
Channels & Engagement Manager | Carlos Jordão / BETC HAVAS São Paulo |
Channels & Engagement Coordinator | Dorilangio Souza / BETC HAVAS São Paulo |
Channels & Engagement Assistant | Lucas Gonçalves / BETC HAVAS São Paulo |
Strategy VP | Agatha Kim / BETC HAVAS São Paulo |
Strategy | Bianca Brandão / BETC HAVAS São Paulo |
Strategy | Gabriel Lopes / BETC HAVAS São Paulo |
Content Director | Daniela Lima / BETC HAVAS São Paulo |
Content & Community Manager | Danielle Maio / BETC HAVAS São Paulo |
Content Coordinator | Rodrigo Yoshizumi / BETC HAVAS São Paulo |
Integrated Production Director | Anna Luisa Ferraz / BETC HAVAS São Paulo |
Producer | Andrea Carmassi / BETC HAVAS São Paulo |
Producer | Juliana Arantes / BETC HAVAS São Paulo |
Film Director | Luigi Dias / BETC HAVAS São Paulo |
Editor | Tiago Hasegawa / BETC HAVAS São Paulo |
Editor | Isaias Campos / BETC HAVAS São Paulo |
Editor | Rafael Braga / BETC HAVAS São Paulo |
Graphic Production Director | Gilmar Souza / BETC HAVAS São Paulo |
Graphic Production | Marcio Brusaferro / BETC HAVAS São Paulo |
Graphic Production | Plinio Alves / BETC HAVAS São Paulo |
Graphic Production | Carlos Valeriano / BETC HAVAS São Paulo |
Technology Director | Jeferson Rodrigues / BETC HAVAS São Paulo |
Executive Producer | Marcelo Monteiro / Modernista Creative Producers |
Executive Producer | Alexandre Lucas / Modernista Creative Producers |
Film Director | Hanna Batista / Modernista Creative Producers |
Film Director | André Inácio / Modernista Creative Producers |
Photographer | Milena Seta / Modernista Creative Producers |
Photographer | Vinicius Alves Bock / Modernista Creative Producers |
Art Director | Karla Salvoni / Modernista Creative Producers |
Post-Production | Guilherme Carneiro / Modernista Creative Producers |
Producer | Pedro Gomes / Modernista Creative Producers |
Producer | Giba Pereira / Modernista Creative Producers |
Account | Iara Demartini / Modernista Creative Producers |
Account | Nicole Bonnet / Modernista Creative Producers |
Music Creative Director | Lucas Sfair / CANJA Audio Culture |
Music Director | Eduardo Karas / CANJA Audio Culture |
Music Director | Filipe Resende / CANJA Audio Culture |
Composer | Levi Mynssen / CANJA Audio Culture |
Audio Account | Guga Costa / CANJA Audio Culture |
Studio Coordinator | Matheus Brandão / CANJA Audio Culture |
CEO Plano Feminino | Vivi Duarte / Plano Feminino |
Advertiser | Marcel Sacco / HERSHEY's Br |
Advertiser | Larissa Diniz / HERSHEY's Br |
Advertiser | Rodrigo Campos / HERSHEY's Br |
Advertiser | Larissa Loureiro / HERSHEY's Br |
This 2022 Clio Awards Shortlisted entry titled 'HerShe 2021' was entered for HERSHEY’s Br by BETC HAVAS São Paulo, São Paulo. The advertising agency is part of the agency network: Havas Worldwide and holding company: Havas. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Partnerships/Co-Creation. It consists of 1 video and 8 images.
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