HERSHEY’s Br

HerShe 2021

SãO PAULO

2022

Entrant Company: BETC HAVAS São Paulo
Medium: Branded Entertainment & Content
Category: Partnerships/Co-Creation
Entry Type: Product/Service

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Credits

Agency Network	Havas Worldwide
Holding Company	Havas
Production Company	Modernista Creative Producers, São Paulo
Advertiser Brand	HERSHEY's Br, São Paulo
Advertising Agency	BETC HAVAS São Paulo, São Paulo
Entrant Company	BETC HAVAS São Paulo, São Paulo
Music/Sound Company	CANJA Audio Culture, Curitiba
Chief Creative Officer	Erh Ray / BETC HAVAS São Paulo
Creative VP	Andrea Siqueira / BETC HAVAS São Paulo
Executive Creative Director	Andrea Siqueira / BETC HAVAS São Paulo
Associate Creative Director	André Batista / BETC HAVAS São Paulo
Art Director	André Batista / BETC HAVAS São Paulo
Art Director	Fernanda Peka / BETC HAVAS São Paulo
Art Director	Diego Canhisares / BETC HAVAS São Paulo
Art Director	Murilo Melo / BETC HAVAS São Paulo
Copywriter	Rodrigo Casanovas / BETC HAVAS São Paulo
Copywriter	James Döring / BETC HAVAS São Paulo
Copywriter	Gabriel Sotero / BETC HAVAS São Paulo
CBO	Daniel Jotta / BETC HAVAS São Paulo
Brand & Business	Fabiane Veiga / BETC HAVAS São Paulo
Brand & Business	Nathalia Del Moral / BETC HAVAS São Paulo
Brand & Business	Fernanda Modena / BETC HAVAS São Paulo
Brand & Business	Izabel Petegrosso / BETC HAVAS São Paulo
Brand & Business	Alexia Gomes / BETC HAVAS São Paulo
Channels & Engagement VP	Carlinha Gagliardi / BETC HAVAS São Paulo
Channels & Engagement Director	Ariane Finavaro / BETC HAVAS São Paulo
Channels & Engagement Manager	Carlos Jordão / BETC HAVAS São Paulo
Channels & Engagement Coordinator	Dorilangio Souza / BETC HAVAS São Paulo
Channels & Engagement Assistant	Lucas Gonçalves / BETC HAVAS São Paulo
Strategy VP	Agatha Kim / BETC HAVAS São Paulo
Strategy	Bianca Brandão / BETC HAVAS São Paulo
Strategy	Gabriel Lopes / BETC HAVAS São Paulo
Content Director	Daniela Lima / BETC HAVAS São Paulo
Content & Community Manager	Danielle Maio / BETC HAVAS São Paulo
Content Coordinator	Rodrigo Yoshizumi / BETC HAVAS São Paulo
Integrated Production Director	Anna Luisa Ferraz / BETC HAVAS São Paulo
Producer	Andrea Carmassi / BETC HAVAS São Paulo
Producer	Juliana Arantes / BETC HAVAS São Paulo
Film Director	Luigi Dias / BETC HAVAS São Paulo
Editor	Tiago Hasegawa / BETC HAVAS São Paulo
Editor	Isaias Campos / BETC HAVAS São Paulo
Editor	Rafael Braga / BETC HAVAS São Paulo
Graphic Production Director	Gilmar Souza / BETC HAVAS São Paulo
Graphic Production	Marcio Brusaferro / BETC HAVAS São Paulo
Graphic Production	Plinio Alves / BETC HAVAS São Paulo
Graphic Production	Carlos Valeriano / BETC HAVAS São Paulo
Technology Director	Jeferson Rodrigues / BETC HAVAS São Paulo
Executive Producer	Marcelo Monteiro / Modernista Creative Producers
Executive Producer	Alexandre Lucas / Modernista Creative Producers
Film Director	Hanna Batista / Modernista Creative Producers
Film Director	André Inácio / Modernista Creative Producers
Photographer	Milena Seta / Modernista Creative Producers
Photographer	Vinicius Alves Bock / Modernista Creative Producers
Art Director	Karla Salvoni / Modernista Creative Producers
Post-Production	Guilherme Carneiro / Modernista Creative Producers
Producer	Pedro Gomes / Modernista Creative Producers
Producer	Giba Pereira / Modernista Creative Producers
Account	Iara Demartini / Modernista Creative Producers
Account	Nicole Bonnet / Modernista Creative Producers
Music Creative Director	Lucas Sfair / CANJA Audio Culture
Music Director	Eduardo Karas / CANJA Audio Culture
Music Director	Filipe Resende / CANJA Audio Culture
Composer	Levi Mynssen / CANJA Audio Culture
Audio Account	Guga Costa / CANJA Audio Culture
Studio Coordinator	Matheus Brandão / CANJA Audio Culture
CEO Plano Feminino	Vivi Duarte / Plano Feminino
Advertiser	Marcel Sacco / HERSHEY's Br
Advertiser	Larissa Diniz / HERSHEY's Br
Advertiser	Rodrigo Campos / HERSHEY's Br
Advertiser	Larissa Loureiro / HERSHEY's Br

This 2022 Clio Awards Shortlisted entry titled 'HerShe 2021' was entered for HERSHEY’s Br by BETC HAVAS São Paulo, São Paulo. The advertising agency is part of the agency network: Havas Worldwide and holding company: Havas. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Partnerships/Co-Creation. It consists of 1 video and 8 images.