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Mercado Livre

Files of Freedom

SãO PAULO
2023
2023
Entrant Company
GUT
Medium
Branded Entertainment & Content
Category
Partnerships/Co-Creation
Entry Type
Product/Service
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Items

Credits
Production CompanyDogs Can Fly, São Paulo
Advertiser BrandMercado Livre, Osasco
Advertising AgencyGUT, São Paulo
Entrant CompanyGUT, São Paulo
Production Company (additional)DLKTSN, São Paulo
Music/Sound CompanyPingado Áudio, São Paulo
TeamPabllo Vittar, São Paulo
Executive Creative DirectorBruno Brux / GUT
Executive Creative DirectorMurilo Melo / GUT
Group Creative DirectorTiago Abreu / GUT
Creative DirectorJulia Mota / GUT
Creative DirectorLucas Adam / GUT
Creative DirectorJuliana Utsch / GUT
Creative DirectorRainor Marinho / GUT
Creative DirectorMurilo Santos / GUT
Creative DirectorSofia Calvit / GUT
Associate Creative DirectorPedro Rosas / GUT
Associate Creative DirectorGabi Marcatto / GUT
Art DirectorVitor Chagas / GUT
Managing DirectorValéria Barone / GUT
Head of AccountAlessandra Visintainer / GUT
Regional Account DirectorNatalia Noya / GUT
Account DirectorRaphaela Guillen / GUT
Account ManagerIsadora Guz / GUT
Account SupervisorMateus Carvalho / GUT
Head of StrategyAmanda Agostini / GUT
Strategy DirectorMercedes Barusso / GUT
Strategy ManagerBruno Facundes / GUT
StrategyBarbara Reis / GUT
Head of ContentPatrícia Moura / GUT
Content StrategyBruce Vital / GUT
Content StrategyPaula Baião / GUT
Content StrategyIsabella Ribeiro / GUT
Head of Media & DataGuilherme Cavalcante / GUT
Media DirectorDouglas Silveira / GUT
MediaLaura Cardeal / GUT
MediaPaola Bastos / GUT
MediaCaio Melo / GUT
MediaJackson Sousa / GUT
Head of OperationsMariane Goebel / GUT
Project ManagerBruna de Oliveira / GUT
Awards ManagerFrancine Aoki / GUT
Head of ProductionJulia Ramos / GUT
Production ManagerFabíola Camilo / GUT
Production AssistantYris Franco / GUT
Sr. EditorCésar Macedo / GUT
DirectorGaba (Elisa Brites and Lucas Romano) / Dogs Can Fly
Executive DirectorThiago Balma / Dogs Can Fly
Director of PhotographyRoberto Riva / Dogs Can Fly
Musical DirectorWill Bone / Pingado Áudio
DirectorGabriela Gaia Meirelles / DLKTSN
Director of PhotographyTúlio Cipó / DLKTSN
Executive DirectorLuciana Mattar / DLKTSN
LATAM Senior Director BrandingLouise Mckerrow / Mercado Livre
LATAM Branding DirectorThais Souza Nicolau / Mercado Livre
Branding ManagerNathalia Cavalcante Teixeira / Mercado Livre
Branding SupervisorRaffaella Martellini / Mercado Livre
Branding AnalystBeatriz Sztamfater / Mercado Livre
Motion graphicsChristian Viana
ComposerRodrigo Gorky / Pabllo Vittar
ComposerZebu / Pabllo Vittar
ComposerMaffalda / Pabllo Vittar
Artist's ManagerLeocadio Rezende / Pabllo Vittar
Artist's ManagerYan Hayashi / Pabllo Vittar
Artist's ManagerRodrigo Gorky / Pabllo Vittar
ProducerAline Moreira / Pabllo Vittar
ProducerGabriela Fernandes / Pabllo Vittar
Hair StylistThereza Brown / Pabllo Vittar
LaceSidney Sales / Pabllo Vittar
StylistVitor Moreira / Pabllo Vittar
Fashion Stylist Cleber Chiliano / Pabllo Vittar
Fashion StylistAna Travagin / Pabllo Vittar
Movement DirectorJessi Muller / Pabllo Vittar
PhotographerGabriel Renne / Pabllo Vittar
Art DirectorMari Campos / Pabllo Vittar
CommercialRaul Abrão / Pabllo Vittar
Public RelationsIsabela Belli / Pabllo Vittar

This 2023 Clio Awards Bronze winning entry titled 'Files of Freedom' was entered for Mercado Livre by GUT, São Paulo. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Partnerships/Co-Creation. It consists of 1 video and 1 image.

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