Tide

The Clean Jersey Swap

CINCINATTI

2022

Entrant Company: Procter & Gamble - Tide
Medium: Branded Entertainment & Content
Category: Partnerships/Co-Creation
Entry Type: Product/Service

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Credits

Agency Network	Saatchi & Saatchi
Holding Company	Publicis Groupe
Production Company	Biscuit Filmworks, Los Angeles
Advertiser Brand	Procter & Gamble, Cincinatti
Advertising Agency	Saatchi & Saatchi, New York
Entrant Company	Procter & Gamble - Tide, Cincinatti
Marketing Company	MKTG, Cincinnati
Public Relations Agency	Marina Maher Communications and Ketchum, New York City
Visual Effects Company	The Mill, Los Angeles
Music/Sound Company	Pickle, New York City
Post Production Company	Harbor, New York City
Visual Effects Company	TiltShift, New York City
Chief Executive Officer	Andrea Diquez / Saatchi & Saatchi
Chief Operation Officer	Sarah Beaumont / Saatchi & Saatchi
Chief Creative Officer	Daniel Lobaton / Saatchi & Saatchi
Chief Creative Officer, Woven	Paul Bichler / Saatchi & Saatchi
Creative Director	Lauren Varvara / Saatchi & Saatchi
Creative Director	Adrian Chan / Saatchi & Saatchi
Senior Art Director	Jacopo Biorcio / Saatchi & Saatchi
Senior Copywriter	Blake Morris / Saatchi & Saatchi
Head of Production, Fabric Care	Dani Stoller / Saatchi & Saatchi
Producer	Danielle Hallack / Saatchi & Saatchi
Account Director	Jen Brotman / Saatchi & Saatchi
Account Supervisor	Jennifer McGill / Saatchi & Saatchi
Account Supervisor	Guillermo Betancourt / Saatchi & Saatchi
Account Executive	TJ Daigler / Saatchi & Saatchi
Assistant Account Executive	Sosun Wahab / Saatchi & Saatchi
Planning Director	Nayantara Mukherji / Saatchi & Saatchi
Associate Strategist	Luna Perez / Saatchi & Saatchi
Director Digital Experience	Alan Lin / Saatchi & Saatchi
Senior Business Affairs Manager	Lisa Rimmer / Saatchi & Saatchi
Vice President, North America Fabric Care	Aga Orlik / Saatchi & Saatchi
Senior Brand Director, Tide	Jennifer Maxwell / Saatchi & Saatchi
Brand Director	Alex Perez / Procter & Gamble
Senior Brand Manager	Matt Wormington / Procter & Gamble
BBIC	Kimberly Doebereiner / Procter & Gamble
Manager, Advertising Production	Paul Chick / Procter & Gamble
Communications Manager	Henry Molski / Procter & Gamble
Media Investments & Partnerships	Adam Alvarez / Procter & Gamble
Media Director	Tracy Suer / Procter & Gamble
Associate Director of Media	Patrick McGuinness / Procter & Gamble
Associate Director of Media	Justin Bracco / Procter & Gamble
Group SVP, Consumer Practice and Agency Marketing	Laura Brinker / Marina Maher Communications and Ketchum
SVP, Brand Business Lead	Dustin Sveum / Marina Maher Communications and Ketchum
Vice President, Tide	Melissa Chua / Marina Maher Communications and Ketchum
Senior Vice President, Director, Talent and Partnerships	Marissa Festante / Marina Maher Communications and Ketchum
Senior Account Supervisor, Earned Media	Tom LaBelle / Marina Maher Communications and Ketchum
Managing Supervisor, Director of Sport Lifestyle	James Talamo / Marina Maher Communications and Ketchum
Account Supervisor, Earned Media	Nicole Tarko / Marina Maher Communications and Ketchum
Senior Vice President	Sam Riber / MKTG
Senior Director	Jordan Futscher / MKTG
Senior Manager	Rob Sipniewski / MKTG
Sponsorship Strategies & Activations Assistant	Courtney Amaya / MKTG
Senior Director, Sports Marketing	Brad Griffiths / MKTG
Director, Celebrity & Influencer	Will Ober / MKTG
Manager, Sports Talent	Alex Hanono / MKTG
Director	Aaron Stoller / Biscuit Filmworks
Partner/Managing Director	Shawn Lacy / Biscuit Filmworks
Executive Producer	Andrew Travelstead / Biscuit Filmworks
Executive Producer	Holly Vega / Biscuit Filmworks
Producer	Mala Vasan / Biscuit Filmworks
Head of Production	Sean Moody / Biscuit Filmworks
Head of Production	Rachel Glaub / Biscuit Filmworks
Director of Photography	Jonathan Freeman / Biscuit Filmworks
Production Designer	Joe Cooney / Biscuit Filmworks
Production Designeere	Alexis Ross / Biscuit Filmworks
Editor	Steve Evans / Harbor
Assistant Editor	Brooke Flowers / Harbor
Assistant Editor	Paul Rummerfield / Harbor
Executive Producer	Jesse Schwartz / Harbor
Producer	Rachael Rosenfeld / Harbor
Executive Producer	Anastasia Von Rahl / The Mill
Producer	Valentina Cokonis / The Mill
Production Coordinator	James Gemmell / The Mill
Creative Director	Becky Porter / The Mill
Shoot Supervisor	Siro Valente / The Mill
2D Lead Artist	Adam Lambert / The Mill
2D Artist	Lisa Kim / The Mill
2D Artist	Yukiko Ishiwata / The Mill
Tracking Lead	Michael Lori / The Mill
Tracking Lead	Murali Krishna Reddy / The Mill
3D Artist	James Robinson / The Mill
3D Artist	Elizabeth Hammer / The Mill
3D Artist	Murali Krishna Reddy / The Mill
3D Artist	Manoj Ravi / The Mill
Additional Production Support	Utkarsha Santosh Shinde / The Mill
Art Department	Valerie Chernysh / The Mill
Art Department	Kevin Diaz / The Mill
Composer	Alexis Estiz / Pickle
Composer	Assa Raviv / Pickle
Executive Producer	Erika Freijo / Pickle
Audio Engineer	Steve Perski / Harbor
Colorist	Elodie Ichter / Harbor Film Company
Colorist	Billy Hobson / Harbor Film Company
VFX Supervisor	Felix Urquiza / TiltShift
Director of Operations	Gina Grosso / TiltShift
VFX Compositor	Richard Servello / TiltShift
VFX Particle/ Cloth Simulation	Dimitri Loginowski / TiltShift
Modeling/Texturing	Lee Garner / TiltShift
CG Supervisor	Michael Johnson / TiltShift
VFX Producer	Peter Krygowski / TiltShift

This 2022 Clio Awards Bronze winning entry titled 'The Clean Jersey Swap' was entered for Tide by Procter & Gamble - Tide, Cincinatti . The advertising agency is part of the agency network: Saatchi & Saatchi and holding company: Publicis Groupe. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Partnerships/Co-Creation. It consists of 1 video and 10 images.