The Clean Jersey Swap

Entrant Company
Procter & Gamble - Tide
Branded Entertainment & Content
Entry Type
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Agency NetworkSaatchi & Saatchi
Holding CompanyPublicis Groupe
Production CompanyBiscuit Filmworks, Los Angeles
Advertiser BrandProcter & Gamble, Cincinatti
Advertising AgencySaatchi & Saatchi, New York
Entrant CompanyProcter & Gamble - Tide, Cincinatti
Marketing CompanyMKTG, Cincinnati
Public Relations AgencyMarina Maher Communications and Ketchum, New York City
Visual Effects CompanyThe Mill, Los Angeles
Music/Sound CompanyPickle, New York City
Post Production CompanyHarbor, New York City
Visual Effects CompanyTiltShift, New York City
Chief Executive OfficerAndrea Diquez / Saatchi & Saatchi
Chief Operation Officer Sarah Beaumont / Saatchi & Saatchi
Chief Creative OfficerDaniel Lobaton / Saatchi & Saatchi
Chief Creative Officer, WovenPaul Bichler / Saatchi & Saatchi
Creative DirectorLauren Varvara / Saatchi & Saatchi
Creative DirectorAdrian Chan / Saatchi & Saatchi
Senior Art Director Jacopo Biorcio / Saatchi & Saatchi
Senior Copywriter Blake Morris / Saatchi & Saatchi
Head of Production, Fabric CareDani Stoller / Saatchi & Saatchi
ProducerDanielle Hallack / Saatchi & Saatchi
Account Director Jen Brotman / Saatchi & Saatchi
Account Supervisor Jennifer McGill / Saatchi & Saatchi
Account SupervisorGuillermo Betancourt / Saatchi & Saatchi
Account ExecutiveTJ Daigler / Saatchi & Saatchi
Assistant Account Executive Sosun Wahab / Saatchi & Saatchi
Planning Director Nayantara Mukherji / Saatchi & Saatchi
Associate Strategist Luna Perez / Saatchi & Saatchi
Director Digital Experience Alan Lin / Saatchi & Saatchi
Senior Business Affairs ManagerLisa Rimmer / Saatchi & Saatchi
Vice President, North America Fabric CareAga Orlik / Saatchi & Saatchi
Senior Brand Director, TideJennifer Maxwell / Saatchi & Saatchi
Brand Director Alex Perez / Procter & Gamble
Senior Brand ManagerMatt Wormington / Procter & Gamble
BBICKimberly Doebereiner / Procter & Gamble
Manager, Advertising ProductionPaul Chick / Procter & Gamble
Communications ManagerHenry Molski / Procter & Gamble
Media Investments & PartnershipsAdam Alvarez / Procter & Gamble
Media DirectorTracy Suer / Procter & Gamble
Associate Director of Media Patrick McGuinness / Procter & Gamble
Associate Director of Media Justin Bracco / Procter & Gamble
Group SVP, Consumer Practice and Agency MarketingLaura Brinker / Marina Maher Communications and Ketchum
SVP, Brand Business LeadDustin Sveum / Marina Maher Communications and Ketchum
Vice President, TideMelissa Chua / Marina Maher Communications and Ketchum
Senior Vice President, Director, Talent and PartnershipsMarissa Festante / Marina Maher Communications and Ketchum
Senior Account Supervisor, Earned MediaTom LaBelle / Marina Maher Communications and Ketchum
Managing Supervisor, Director of Sport LifestyleJames Talamo / Marina Maher Communications and Ketchum
Account Supervisor, Earned MediaNicole Tarko / Marina Maher Communications and Ketchum
Senior Vice PresidentSam Riber / MKTG
Senior DirectorJordan Futscher / MKTG
Senior ManagerRob Sipniewski / MKTG
Sponsorship Strategies & Activations AssistantCourtney Amaya / MKTG
Senior Director, Sports MarketingBrad Griffiths / MKTG
Director, Celebrity & InfluencerWill Ober / MKTG
Manager, Sports TalentAlex Hanono / MKTG
DirectorAaron Stoller / Biscuit Filmworks
Partner/Managing DirectorShawn Lacy / Biscuit Filmworks
Executive ProducerAndrew Travelstead / Biscuit Filmworks
Executive ProducerHolly Vega / Biscuit Filmworks
ProducerMala Vasan / Biscuit Filmworks
Head of ProductionSean Moody / Biscuit Filmworks
Head of ProductionRachel Glaub / Biscuit Filmworks
Director of PhotographyJonathan Freeman / Biscuit Filmworks
Production DesignerJoe Cooney / Biscuit Filmworks
Production DesigneereAlexis Ross / Biscuit Filmworks
Editor Steve Evans / Harbor
Assistant Editor Brooke Flowers / Harbor
Assistant EditorPaul Rummerfield / Harbor
Executive ProducerJesse Schwartz / Harbor
ProducerRachael Rosenfeld / Harbor
Executive Producer Anastasia Von Rahl / The Mill
ProducerValentina Cokonis / The Mill
Production Coordinator James Gemmell / The Mill
Creative Director Becky Porter / The Mill
Shoot Supervisor Siro Valente / The Mill
2D Lead ArtistAdam Lambert / The Mill
2D ArtistLisa Kim / The Mill
2D Artist Yukiko Ishiwata / The Mill
Tracking LeadMichael Lori / The Mill
Tracking Lead Murali Krishna Reddy / The Mill
3D Artist James Robinson / The Mill
3D Artist Elizabeth Hammer / The Mill
3D ArtistMurali Krishna Reddy / The Mill
3D Artist Manoj Ravi / The Mill
Additional Production SupportUtkarsha Santosh Shinde / The Mill
Art DepartmentValerie Chernysh / The Mill
Art Department Kevin Diaz / The Mill
ComposerAlexis Estiz / Pickle
ComposerAssa Raviv / Pickle
Executive ProducerErika Freijo / Pickle
Audio EngineerSteve Perski / Harbor
ColoristElodie Ichter / Harbor Film Company
ColoristBilly Hobson / Harbor Film Company
VFX SupervisorFelix Urquiza / TiltShift
Director of OperationsGina Grosso / TiltShift
VFX CompositorRichard Servello / TiltShift
VFX Particle/ Cloth SimulationDimitri Loginowski / TiltShift
Modeling/TexturingLee Garner / TiltShift
CG Supervisor Michael Johnson / TiltShift
VFX ProducerPeter Krygowski / TiltShift

This 2022 Clio Awards Bronze winning entry titled 'The Clean Jersey Swap' was entered for Tide by Procter & Gamble - Tide, Cincinatti . The advertising agency is part of the agency network: Saatchi & Saatchi and holding company: Publicis Groupe. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Partnerships/Co-Creation. It consists of 1 video and 10 images.