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Baobeihuijia

A Thread Of Hope

SHANGHAI
2017
2017
Entrant Company
TBWA\ Shanghai
Medium
Branded Entertainment
Category
Event/Experiential
Entry Type
Public Service
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Items

Credits
Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyDoingfilms, Shanghai
Advertiser / BrandBaobeihuijia, Beijing
Entrant CompanyTBWA\ Shanghai, Shanghai
Production Company (additional)AU79 Communications, Shanghai
Production Company (additional)amazin Shanghai, Shanghai
PR & Marketing ExecutiveVicky Li / TBWA\Shanghai
constructionAlex Shi / amazin Shanghai
ConstructionRodger San / amazin Shanghai
Project Supervisor Cuiqin Mo / AU79 Communications
director of photography Rongyun Ge / Doingfilms
ProducerYifan Wang / Doingfilms
DirectorChenliang Zhao / Doingfilms
DirectorHansel Lu / doingfilms
PR Anny Wu / TBWA\Shanghai
EditorYang Meng / TBWA\Shanghai
CopywriterKissa Lin / TBWA\Shanghai
Art DirectorLei Chen / Freelancer
Art DirectorChangxu Liu / TBWA\Shanghai
Art DirectorTony Fan / TBWA\Shanghai
Group Creative DirectorJason Jin / TBWA\Shanghai
Executive Creative DirectorRonnie Wu / TBWA\Shanghai
Asia Creative President & Greater China President and CCONils Andersson / TBWA\Shanghai

This 2017 Clio Awards Gold winning entry titled 'A Thread Of Hope' was entered for Baobeihuijia by TBWA\ Shanghai, Shanghai. The advertising agency is part of the agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Branded Entertainment within the entry type: Public Service and the category: Event/Experiential. It consists of 1 video and 1 image.

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