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Baobeihuijia

A Thread Of Hope

SHANGHAI
2017
2017
Entrant Company
TBWA\ Shanghai
Medium
Branded Entertainment
Category
Event/Experiential
Entry Type
Public Service
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Credits
Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyDoingfilms
Advertiser / BrandBaobeihuijia
Entrant CompanyTBWA\ Shanghai
Production Company (additional)AU79 Communications
Production Company (additional)amazin Shanghai
PR & Marketing ExecutiveVicky Li
constructionAlex Shi
ConstructionRodger San
Project Supervisor Cuiqin Mo
director of photography Rongyun Ge
ProducerYifan Wang
DirectorChenliang Zhao
DirectorHansel Lu
PR Anny Wu
EditorYang Meng
CopywriterKissa Lin
Art DirectorLei Chen
Art DirectorChangxu Liu
Art DirectorTony Fan
Group Creative DirectorJason Jin
Executive Creative DirectorRonnie Wu
Asia Creative President & Greater China President and CCONils Andersson

This 2017 Clio Awards Gold winning entry titled 'A Thread Of Hope' was entered for Baobeihuijia by TBWA\ Shanghai, Shanghai, part of agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Branded Entertainment within the entry type: Public Service and the category: Event/Experiential. It consists of 1 video and 1 image.

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