IKEA
Trapped in the 90s

Credits
Agency Network | McCann Worldgroup |
Holding Company | Interpublic Group |
Production Company | CraftWW, Madrid |
Advertiser Brand | IKEA, Spain |
Advertising Agency | McCann, Madrid |
Entrant Company | McCann, Madrid |
Post Production Company | CRAFTWW, Madrid |
Music/Sound Company | OEO&Parser, Madrid |
Music/Sound Company | CRAFTWW, Madrid |
Animation Company | Sulfurica, Madrid |
Production Company (additional) | LANDIA, Madrid |
Media Agency | YMEDIA iProspect, Madrid |
Public Relations Agency | Tinkle, Madrid |
Public Relations Agency | LLYC, Madrid |
Interactive Agency | MRM, Madrid |
Visual Effects Company | Metropolitana, Madrid |
Music/Sound Company | The Lobby, Madrid |
IKEA Spain Business Development and Transformation Manager | Laura Durán / IKEA |
Spain Chief Marketing & Insights Officer (CMO) | Gabriel Ladaria / IKEA |
External Communication Manager for Spain at IKEA | Rafael Jiménez / IKEA |
Country Customer Engagement & Loyalty Manager | Ana Ordóñez / IKEA |
CCO McCann Spain and Chief Creative Integration Officer MWG Spain | Emiliano Gonzalez de Pietri / McCann |
CCO McCann Europe, Global ECD, McCann Europe & UK | Adrian Botan / McCann |
Group Creative Director | Alvaro López / McCann |
Group Creative Director | Martín Subercaseaux / McCann |
Art Director | Lorena Álvarez / McCann |
Copywriter | Agustina Lavignasse |
Integrated Account Director | Javier Pascual / McCann |
Account Director | Elena Rodríguez / McCann |
Project Manager | Andrea Cabezudo / McCann |
Account Supervisor | Claudia Solano |
Creative Excellence Director Europe & UK | Carmen Bistrian / McCann |
Creative Excellence Manager | Silvia López / McCann |
Creative Excellence Assistant | Juanra Álvarez / McCann |
Head of Planning | Juanma Ramírez |
Head of Digital Planning | María Goñi / McCann |
Head of Integrated Production | Paloma Adrién / CRAFTWW |
Senior Executive Producer Controller | Juan Torres / CRAFTWW |
Producer | Martín Beilin / LOS PRODUCERS |
Producer | Nieves Antuña / LOS PRODUCERS |
Head of Postproduction | Vanessa Pizarro / CRAFTWW |
Postproducer | Sara del Tío / CRAFTWW |
Director | Maxi Blanco / LANDIA |
Digital Director | Santi García |
Executive Producer | Marta Martínez / LANDIA |
Executive Producer | Nico Cabuche / LANDIA |
Producer | Alberto López-Garrido |
This 2023 Clio Awards Gold winning entry titled 'Trapped in the 90s' was entered for IKEA by McCann, Madrid. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Creative Effectiveness within the entry type: Product/Service and the category: National. It consists of 1 video and 1 image.
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