IKEA

Trapped in the 90s

MADRID

2023

Entrant Company: McCann
Medium: Creative Effectiveness
Category: National
Entry Type: Product/Service

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Video

Items

Credits

Agency Network	McCann Worldgroup
Holding Company	Interpublic Group
Production Company	CraftWW, Madrid
Advertiser Brand	IKEA, Spain
Advertising Agency	McCann, Madrid
Entrant Company	McCann, Madrid
Post Production Company	CRAFTWW, Madrid
Music/Sound Company	OEO&Parser, Madrid
Music/Sound Company	CRAFTWW, Madrid
Animation Company	Sulfurica, Madrid
Production Company (additional)	LANDIA, Madrid
Media Agency	YMEDIA iProspect, Madrid
Public Relations Agency	Tinkle, Madrid
Public Relations Agency	LLYC, Madrid
Interactive Agency	MRM, Madrid
Visual Effects Company	Metropolitana, Madrid
Music/Sound Company	The Lobby, Madrid
IKEA Spain Business Development and Transformation Manager	Laura Durán / IKEA
Spain Chief Marketing & Insights Officer (CMO)	Gabriel Ladaria / IKEA
External Communication Manager for Spain at IKEA	Rafael Jiménez / IKEA
Country Customer Engagement & Loyalty Manager	Ana Ordóñez / IKEA
CCO McCann Spain and Chief Creative Integration Officer MWG Spain	Emiliano Gonzalez de Pietri / McCann
CCO McCann Europe, Global ECD, McCann Europe & UK	Adrian Botan / McCann
Group Creative Director	Alvaro López / McCann
Group Creative Director	Martín Subercaseaux / McCann
Art Director	Lorena Álvarez / McCann
Copywriter	Agustina Lavignasse
Integrated Account Director	Javier Pascual / McCann
Account Director	Elena Rodríguez / McCann
Project Manager	Andrea Cabezudo / McCann
Account Supervisor	Claudia Solano
Creative Excellence Director Europe & UK	Carmen Bistrian / McCann
Creative Excellence Manager	Silvia López / McCann
Creative Excellence Assistant	Juanra Álvarez / McCann
Head of Planning	Juanma Ramírez
Head of Digital Planning	María Goñi / McCann
Head of Integrated Production	Paloma Adrién / CRAFTWW
Senior Executive Producer Controller	Juan Torres / CRAFTWW
Producer	Martín Beilin / LOS PRODUCERS
Producer	Nieves Antuña / LOS PRODUCERS
Head of Postproduction	Vanessa Pizarro / CRAFTWW
Postproducer	Sara del Tío / CRAFTWW
Director	Maxi Blanco / LANDIA
Digital Director	Santi García
Executive Producer	Marta Martínez / LANDIA
Executive Producer	Nico Cabuche / LANDIA
Producer	Alberto López-Garrido

This 2023 Clio Awards Gold winning entry titled 'Trapped in the 90s' was entered for IKEA by McCann, Madrid. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Creative Effectiveness within the entry type: Product/Service and the category: National. It consists of 1 video and 1 image.