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Jif

The Lil Jif Project

NEW YORK
2022
2022
Entrant Company
Publicis New York
Medium
Creative Effectiveness
Entry Type
Product/Service
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Items

Credits
Agency NetworkPublicis
Holding CompanyPublicis Groupe
Production CompanyRadical Media, Los Angeles
Advertiser BrandThe J.M. Smucker Company, Orrville
Advertising AgencyPSOne, New York
Entrant CompanyPublicis New York, New York
Chief Creative OfficerErica Roberts / Publicis New York
VP, Creative Director - ArtPeter Defries / PSOne
VP, Creative Director - CopyAlan Wilson / PSOne
EVP, Strategy DirectorJennifer Baldwin / PSOne
VP, Strategy DirectorAllie O'Shea / PSOne
VP, Account DirectorErika Maddrey / PSOne
President, Global Client LeadGail Hollander / PSOne
Senior Manager, Content & CultureJennifer Polkinghorne / The J.M. Smucker Company
Account SupervisorNia Bolling / PSOne
Senior Program ManagerAriel Wakasa-Gonzalez / PSOne
VP, Group Director - Program ManagementAlex Orson / PSOne
VP, Consumer PracticeLaurie Shulman Derousseau / PSOne
SVP, Media StrategyAlan Danzis / PSOne
Director, Social StrategyTristen Sechi / PSOne
Social Creative DirectorDave Gordon / PSOne
Associate Creative DirectorJudd Wachstein / PSOne
Senior Art DesignerJessica Larkin / PSOne
Head of CultureSalama Warner / PSOne
VP Director, Data & AnalyticsJeff Bobick / PSOne
EVP, Managing Director - MediaColleen Hotchkiss / PSOne
SVP, Group Client DirectorAnna Kelce / PSOne
EVP, ContentKim Iadevaia / PSOne
Associate Director, ContentNicole Huadagno / PSOne
VP, Executive ProducerLauren Schneidmuller / Publicis New York
Senior DesignerZachary Callopy / Publicis New York
Senior DesignerSpencer Chan / PSOne
CopywriterJosh Clayton / PSOne
Art DirectorMollie Coyne / PSOne
Chief Commercial & Marketing OfficerGeoff Tanner / The J.M. Smucker Company
Officer, SVP Integrated Consumer Experience & GrowthCharlene Zappa / The J.M. Smucker Company
Director, ICXSara Diepenbrock / The J.M. Smucker Company
Assistant Lead - PR, Influencer, & DigitalHilary Ayers-Kurtz / The J.M. Smucker Company
Director, ICX - Food & BeverageLynne Schroeder / The J.M. Smucker Company
Senior Lead, ICXRyan Morand / The J.M. Smucker Company
Senior Manager, Digital Strategy & ActivationMeghan Olmstead / The J.M. Smucker Company
Digital & Social Assistant LeadAllison Wagner / The J.M. Smucker Company
VP Marketing, Consumer FoodsRebecca Scheidler / The J.M. Smucker Company
Senior Brand ManagerTim Shannon / The J.M. Smucker Company

This 2022 Clio Awards Silver winning entry titled 'The Lil Jif Project' was entered for Jif by Publicis New York, New York. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Creative Effectiveness within the entry type: Product/Service. It consists of 1 video and 7 images.

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