Jif

The Lil Jif Project

NEW YORK

2022

Entrant Company: Publicis New York
Medium: Creative Effectiveness
Entry Type: Product/Service

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Credits

Agency Network	Publicis
Holding Company	Publicis Groupe
Production Company	Radical Media, Los Angeles
Advertiser Brand	The J.M. Smucker Company, Orrville
Advertising Agency	PSOne, New York
Entrant Company	Publicis New York, New York
Talent Agency	BCL Entertainment, New York
Editorial	Exile, New York
Visual Effects Company	JAMM, Culver City
Animation Company	Motif Studios, Cape Town
Colorist	Company 3, New York
Music/Sound Company	Super Exploder, New York
Chief Creative Officer	Erica Roberts / Publicis New York
VP, Creative Director - Art	Peter Defries / PSOne
VP, Creative Director - Copy	Alan Wilson / PSOne
EVP, Strategy Director	Jennifer Baldwin / PSOne
VP, Strategy Director	Allie O'Shea / PSOne
VP, Account Director	Erika Maddrey / PSOne
President, Global Client Lead	Gail Hollander / PSOne
Senior Manager, Content & Culture	Jennifer Polkinghorne / The J.M. Smucker Company
Account Supervisor	Nia Bolling / PSOne
Senior Program Manager	Ariel Wakasa-Gonzalez / PSOne
VP, Group Director - Program Management	Alex Orson / PSOne
VP, Consumer Practice	Laurie Shulman Derousseau / PSOne
SVP, Media Strategy	Alan Danzis / PSOne
Director, Social Strategy	Tristen Sechi / PSOne
Social Creative Director	Dave Gordon / PSOne
Associate Creative Director	Judd Wachstein / PSOne
Senior Art Designer	Jessica Larkin / PSOne
Head of Culture	Salama Warner / PSOne
VP Director, Data & Analytics	Jeff Bobick / PSOne
EVP, Managing Director - Media	Colleen Hotchkiss / PSOne
SVP, Group Client Director	Anna Kelce / PSOne
EVP, Content	Kim Iadevaia / PSOne
Associate Director, Content	Nicole Huadagno / PSOne
VP, Executive Producer	Lauren Schneidmuller / Publicis New York
Senior Designer	Zachary Callopy / Publicis New York
Senior Designer	Spencer Chan / PSOne
Copywriter	Josh Clayton / PSOne
Art Director	Mollie Coyne / PSOne
Chief Commercial & Marketing Officer	Geoff Tanner / The J.M. Smucker Company
Officer, SVP Integrated Consumer Experience & Growth	Charlene Zappa / The J.M. Smucker Company
Director, ICX	Sara Diepenbrock / The J.M. Smucker Company
Assistant Lead - PR, Influencer, & Digital	Hilary Ayers-Kurtz / The J.M. Smucker Company
Director, ICX - Food & Beverage	Lynne Schroeder / The J.M. Smucker Company
Senior Lead, ICX	Ryan Morand / The J.M. Smucker Company
Senior Manager, Digital Strategy & Activation	Meghan Olmstead / The J.M. Smucker Company
Digital & Social Assistant Lead	Allison Wagner / The J.M. Smucker Company
VP Marketing, Consumer Foods	Rebecca Scheidler / The J.M. Smucker Company
Senior Brand Manager	Tim Shannon / The J.M. Smucker Company

This 2022 Clio Awards Silver winning entry titled 'The Lil Jif Project' was entered for Jif by Publicis New York, New York. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Creative Effectiveness within the entry type: Product/Service. It consists of 1 video and 7 images.