Johanniter
Anti Look – the life-saving QR design

Credits
Agency Network | VMLY&R |
Holding Company | WPP Group |
Production Company | Element E, Hamburg |
Advertiser Brand | Johanniter-Unfall-Hilfe e. V., Berlin |
Advertising Agency | Scholz & Friends, Berlin |
Entrant Company | Scholz & Friends, Berlin |
Head of Marketing/Communication | Claudia Hauptmann / Johanniter-Unfall-Hilfe e. V. |
Press spokesperson | Therese Raatz / Johanniter-Unfall-Hilfe e. V. |
Head of Online Communication | Tanja Boettcher / Johanniter-Unfall-Hilfe e. V. |
National Executive | David Kreuziger / Johanniter-Unfall-Hilfe e. V. |
Member of the Regional Board | Joerg Koch / Johanniter-Unfall-Hilfe e. V. |
Chief Creative Officer | Matthias Spaetgens / Scholz & Friends |
Managing Creative Director | Robert Krause / Scholz & Friends |
Executive Creative Director | Oliver Handlos / Scholz & Friends |
Creative Director | Christoph Schlossnikel / Scholz & Friends |
Creative Director | Ramona Junggeburth / Scholz & Friends |
Creative Director | Olivier Nowak / Scholz & Friends |
Art Director | Kim Ilausky / Scholz & Friends |
Art Director | Christoph Hof / Scholz & Friends |
Art Director | Alexander Moer / Scholz & Friends |
Art Director | Alexandre Levesque / Scholz & Friends |
Art Director | Malte Preiss / Scholz & Friends |
Art Director | Waldemar Grunt / Scholz & Friends |
Art Director | Anna Cringle |
Art Director | Philip Maaß |
Copywriter | Merlin Meiss / Scholz & Friends |
Copywriter | Jens Christl / Scholz & Friends |
Copywriter | Alannah Stritch / Scholz & Friends |
Account Management | Yvonne Haupt / Scholz & Friends |
Account Management | Heiko Franke / Scholz & Friends |
Account Management | Felicitas Diepolder / Scholz & Friends |
Motion Design | Juergen Krugsperger / Scholz & Friends |
UX Director | Maximilian Hentschel / Scholz & Friends |
Agency Producer | Agostino De Martino / Scholz & Friends |
Agency Print Producer | Melanie Carels / Scholz & Friends |
Photographer | André Wagenzik |
Director, DoP | Waldemar Obermann |
Producer | Fabian Lichtenberg |
Producer | Stephan Vaske |
Editor | Torben Brodersen |
This 2023 Clio Awards Shortlisted entry titled 'Anti Look – the life-saving QR design' was entered for Johanniter by Scholz & Friends , Berlin. The advertising agency is part of the agency network: VMLY&R and holding company: WPP Group. The piece was submitted to the medium: Creative Effectiveness within the entry type: Public Service and the category: National. It consists of 1 video and 1 image.
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