Magazine Luiza

Lu from Magalu

Entrant Company
Ogilvy Brasil
Creative Effectiveness
Entry Type
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Agency NetworkOgilvy
Holding CompanyWPP Group
Production CompanyOAK Filmes, Robeirão Preto
Advertiser BrandMagazine Luiza, São Paulo
Advertising AgencyOgilvy Brasil, São Paulo
Entrant CompanyOgilvy Brasil, São Paulo
Advertising Agency (Additional)DPZ&T, São Paulo
Music/Sound CompanyComando S Áudio Produções, São Paulo
Production Company (additional)Alok Production, São Paulo
Production Company (additional)Sentimental Filme, São Paulo
Production Company (additional)Vogue Brasil, São Paulo
Additional CompanyRede Globo, São Paulo
Chief Creative OfficerFélix del Valle / Ogilvy Brasil
Chief Creative OfficerSergio Mugnaini / Ogilvy Brasil
Executive Creative DirectorDaniel Schiavon / Ogilvy Brasil
Executive Creative DirectorSamir Mesquita / Ogilvy Brasil
Head of ArtRicardo Leme Lopes / Ogilvy Brasil
Associate Creative DirectorBreno Rodrigues / Ogilvy Brasil
Associate Creative DirectorPedro Gouveia / Ogilvy Brasil
Head of OperationsDaniela Paris / Ogilvy Brasil
Operations DirectorTania Garcia / Ogilvy Brasil
VP FinanceMarcia Rodrigues / Ogilvy Brasil
Account DirectorLarissa Ferrari / Ogilvy Brasil
Account DirectorTatiana Moliterno / Ogilvy Brasil
Planning DirectorIsadora Prado / Ogilvy Brasil
Media DirectorLeonardo Moraes / Ogilvy Brasil
Media ManagerAdriana Reimão / Ogilvy Brasil
Chief Executive OfficerFrederico Trajano / Magazine Luiza
Content,Social &Influencer Marketing ManagerPedro Alvim / Magazine Luiza
Content Strategist LeadAline Izo / Magazine Luiza
Social Media LeadLuiz Carlos Lima / Magazine Luiza
Public RelationsAna Herzog / Magazine Luiza
Voice Over LuAdriana Chagas Fiali Teixeira / Magazine Luiza
Magalu Content StudioMagalu Content Studio / Magazine Luiza
OAK Filmes TeamOAK Filmes Team / OAK Filmes
Alok Production TeamAlok Production Team / Alok Production
DPZ&T TeamDPZ&T Team / DPZ&T
Vogue TeamVogue Team / Vogue Brasil
DirectorMauricio Guimarães / Sentimental Filme
DirectorLuciano Zuffo / Sentimental Filme
Executive ProducerMarcos Araujo / Sentimental Filme
Executive ProducerSergio Rezende / Sentimental Filme
Rede Globo TeamRede Globo Team / Rede Globo

This 2023 Clio Awards Bronze winning entry titled 'Lu from Magalu' was entered for Magazine Luiza by Ogilvy Brasil, São Paulo. The advertising agency is part of the agency network: Ogilvy and holding company: WPP Group. The piece was submitted to the medium: Creative Effectiveness within the entry type: Product/Service and the category: National. It consists of 1 video and 1 image.