McDonald's

McDonald's Classroom

MAKATI

2022

Entrant Company: Leo Burnett Group Manila
Medium: Creative Effectiveness
Entry Type: Product/Service

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Credits

Agency Network	Leo Burnett
Holding Company	Publicis Groupe
Production Company	Prodigious, Makati
Advertiser Brand	McDonald's Philippines, Makati
Advertising Agency	Leo Burnett Group Manila, Makati
Entrant Company	Leo Burnett Group Manila, Makati
Production Company (additional)	Film Pabrika, Makati
Chief Creative Officer	Raoul S. Panes / Leo Burnett Group Manila
Executive Creative Director,	Kat Limchoc / Leo Burnett Group Manila
Chief Creative Officer, APAC and MEA	Natalie Lam / Publicis Groupe
Global Executive Creative Director	Adriano Matos / Leo Burnett
Creative Director	Roz Patino / Leo Burnett Group Manila
Creative Team Head	Justine Racho / Leo Burnett Group Manila
Digital Creative Team Head	Arjohn Yabut / Leo Burnett Group Manila
Digital Senior Copywriter	Hannah Magno / Leo Burnett Group Manila
Digital Creative Team Head	Lorenz Alajar / Leo Burnett Group Manila
Digital Art Director	Gabrielle Santos / Leo Burnett Group Manila
Digital Copywriter	Joel Libo-on / Leo Burnett Group Manila
Digital Art Director	Paolo Gallardo / Leo Burnett Group Manila
Art Director	Ciara Baello / Leo Burnett Group Manila
Art Director	Reu Fermin / Leo Burnett Group Manila
Copywriter	Mako Alonzo / Leo Burnett Group Manila
Account Management Director	Judy Medina / Leo Burnett Group Manila
Account Director	Rica Medina / Leo Burnett Group Manila
Account Manager	Ricky Santiago / Leo Burnett Group Manila
Creative Community Manager	Anna Tomasetti / Publicis Groupe
Chief Strategy Officer	Joy Santos / Leo Burnett Group Manila
Director	Joel Limchoc / Film Pabrika
Producer	Steve Vesagas / Slingshot Manila
Managing Director	Margot Torres / McDonald's Philippines
Marketing Director	Oliver Rabatan / McDonald's Philippines
Senior Marketing Manager	Fidel Balbieran / McDonald's Philippines
LSM Consultant	George Tongol / McDonald's Philippines
LSM Consultant	Sophie Dellosa / McDonald's Philippines

This 2022 Clio Awards Shortlisted entry titled 'McDonald's Classroom' was entered for McDonald's by Leo Burnett Group Manila, Makati. The advertising agency is part of the agency network: Leo Burnett and holding company: Publicis Groupe. The piece was submitted to the medium: Creative Effectiveness within the entry type: Product/Service. It consists of 1 video and 2 images.