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Anheuser Busch Michelob ULTRA

McEnroe vs McEnroe

NEW YORK
2023
2023
Entrant Company
FCB New York
Medium
Creative Use of Data
Category
Visualization
Entry Type
Product/Service
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Credits
Agency NetworkFCB
Holding CompanyInterpublic Group
Production CompanyFCB New York, New York
Advertiser BrandFCB New York, New York
Advertising AgencyFCB New York, New York
Entrant CompanyFCB New York, New York
Public Relations Agency3 PM
Public Relations AgencyUnit 9
Full Service Anheuser Busch Michelob ULTRA, New York
Production Company (additional)Falkon
EditingSecret Guy
Music/Sound CompanyJSM Music
Post Production CompanySonic Union
Animation CompanyNotan Studio
Post Production CompanyNTropic
Post Production CompanyChapeau
Chief Creative OfficerGabriel Schmitt / FCB New York
Chief Creative OfficerMichael Aimette / FCB New York
Worldwide Creative PartnerDanilo Boer / FCB New York
Executive Creative DirectorSamira Ansari / FCB New York
Executive Creative Director, Art & DesignSy-Jenq Cheng / FCB New York
Creative DirectorAlexandre Abrantes / FCB New York
Creative DirectorJay Marsen / FCB New York
Creative DirectorLex Beltrone / FCB New York
Associate Creative DirectorThomas Mori / FCB New York
Associate Creative DirectorSimon Dolsten / FCB New York
Associate Creative DirectorJames Meiser / FCB New York
Director of Integrated ProductionAdam Isidore / FCB New York
Senior Integrated Producer Pim Leeuwenkamp / FCB New York
Senior Integrated ProducerMarissa Lando / FCB New York
Director of Business AffairsJanice Katz / FCB New York
Archival ProducerLizzy McGlynn / FCB New York
Senior Production Talent ManagerJanet Merone / FCB New York
Traffic ManagerMary Beth Parton / FCB Global
Senior Content Creator Adam Nelson / Lord + Thomas
Senior Editor and AnimatorBreithner Monteiro / Lord + Thomas
Editor & AnimatorChris Monteiro / Lord + Thomas
Senior EditorMitch Schreiber / Lord + Thomas
Studio DirectorLiz Ludden / Lord + Thomas
Integrated ProducerDoria Lacey / Lord + Thomas
SVP Studio DirectorRoman Mendez / Lord + Thomas
Senior VFX Artist Anj Puglise / Lord + Thomas
VFX Artist Tom Mackey / Lord + Thomas
VFX ArtistKathleen Chee / Lord + Thomas
VFX ArtistDerek Viramontes / Lord + Thomas
SVP, Group Account Director Megan Bundy / FCB New York
SVP, Group Account DirectorDiana Gonzalez Cash / FCB New York
VP, Account Director Ashley Read / FCB New York
Account SupervisorLogan Butler / FCB New York
Account SupervisorJoe Labuz / FCB New York
Senior Project ManagerAbby Kiefer / FCB New York
Strategy DirectorJamie Rutherford / FCB New York
Senior StrategistMichael Schonfeld / FCB New York
Chief Marketing OfficerBenoit Garbe / Anheuser Busch
Vice President, MarketingRicardo Marques / Anheuser Busch
Head of Marketing CommunicationsTalita Andrade / Anheuser Busch
Director of Digital Marketing & E-CommMiles Ritenour / Anheuser Busch
Director or Sports Marketing & Partnerships Dylan Ruby / Anheuser Busch
Director, Marketing CommunicationsJessica Thorpe / Anheuser Busch
Director of Digital MarketingAlexis Unwalla / Anheuser Busch
Brand DirectorKerry Scalora / Anheuser Busch
Vice President, Consumer Connections Spencer Gordon / Anheuser Busch
Head of MediaAnheuser Busch / Anheuser Busch
Senior Media Manager Lindsay Marzocca / Anheuser Busch
Media ManagerBridget Inglima / Anheuser Busch
Global Head of MarketingChris Jones / Anheuser Busch
Global Marketing DirectorPaige Dawes / Anheuser Busch
Senior Vice PresidentJim Sias / 3 PM
Senior Vice PresidentPeter Martin / 3 PM
Senior ManagerLemondria Hobbs / 3 PM
Account Direction, Media RelationsJackie Baez / 3 PM
Creative PartnerMichelle Craig / Unit 9
Director of ProductionMindy Lubert / Unit 9
Production LeadSarah Barson / Unit 9
Executive Creative DirectorYifei Chai / Unit 9
Creative DirectorJame Medcraft / Unit 9
Executive ProducerPhil Erney / Unit 9
Creative Director & Co-DirectorRyan Bucci / Falkon
Technical Director & Co-DirectorDavey Sherwinter / Falkon
Executive ProducerMatt Cohen / Falkon
Director of PhotographyBernard Hunt / Falkon
HOP & EP of Live-ActionMatias Letelier / Falkon
Production ManagerNikil Shyam Sunder / Falkon
1st Assistant DirectorKevin Murphy / Falkon
EOC of Live SwitchingSean Smith / Falkon
Post-Production SupervisorShannon Peiper / Falkon
EditorBill Cramer / Secret Guy / Secret Guy
VFX Executive ProducerGraham Holly / Secret Guy
VFX/Flame ArtistColin Stackpole / Secret Guy
ColoristMatt Rosenblum / Secret Guy
CEO/CCOJoel Simon / JSM Music
VP/Executive ProducerJeff Fiorello / JSM Music
Senior ProducerNorm Felker / JSM Music
Senior Producer Andrew Manning / JSM Music
ProducerSharon Cha / JSM Music
Sound Designer/Mix Engineer Julienne Guffain / Sonic Union
Head of ProductionPatrick Sullivan / Sonic Union
ProducerRobbie Herrera / NTropic
2D Compositing Lead Aidan Jung / NTropic
2D CompositingMike Roy / NTropic
2D CompositingJoe Chiao / NTropic
VFX Supervisor - Creative Lead / PartnerBen Looram / Chapeau
Managing Director / PartnerKaruna Venter / Chapeau
Creative Director / MGFX + DesignLauren Mayer-Beug / Chapeau
Operations & Legal ManagerMelissa Ashkin / Chapeau
Lead Flame ArtistShane Zinkhon / Chapeau
Flame ArtistTed Stanley / Chapeau
Flame ArtistTegan Arnold / Chapeau
ColoristAnthony Harris / Chapeau
Manager, Pipeline - TechnologyMark Wright / Chapeau
Head of ProductionNicole Radford / Chapeau
Executive ProducerAlex Kim / Chapeau
VFX Producer Nicole Visram / Chapeau
IT / Desktop SupportJacob Crook / Chapeau
Studio Coordinator Walter Chism / Chapeau

This 2023 Clio Awards Gold winning entry titled 'McEnroe vs McEnroe ' was entered for Anheuser Busch Michelob ULTRA by FCB New York , New York. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Creative Use of Data within the entry type: Product/Service and the category: Visualization. It consists of 1 video and 1 image.

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