IF THEN inc.

The Smart Legacy

GUATEMALA

2024

Entrant Company: el taier DDB Centro
Medium: Creative Use of Data
Category: Specific Target Audience
Entry Type: Product/Service

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Video

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Credits

Advertiser / Brand	IF THEN inc., Guatemala
Advertising Agency	el taier DDB Centro, Guatemala
Production Company	Filmi.co, Guatemala
Production Company	BBQ Media, Guatemala
Digital Agency	Tribal WW, Guatemala
President	Manuel Madrid / El taier DDB Centro
Creative Chairman	Victor Pardo / El taier DDB Centro
Chief Operating Officer	Héctor Oliveros / El taier DDB Centro
Creative Vicepresident	Mar Frutos / El taier DDB Centro
Creative Vicepresident	Chiky Cáceres de Tena / El taier DDB Centro
Digital Director	Bryan Rodas / El taier DDB Centro
Account Director	Ana Molina / El taier DDB Centro
Copywriter	Mar Frutos / El taier DDB Centro
Art Director	Chiky Cáceres de Tena / El taier DDB Centro
Executive Producer	Karla Ninette Gordillo / El taier DDB Centro
CEO	Juan Carlos Ruiz / Tribal WW
Innovation Director	El Feo Revollo / Tribal WW
3D	Nifdel Rivera
Director	Chiky Cáceres de Tena / Iván Salinero
Director of Photography	Iván Salinero / Herbert Pivaral
Editor	Chiky Cáceres de Tena
Photographer	Iván Salinero
Producer	Herbert Pivaral / Filmi.co
Audio Editor	Pablo Ruano / BBQ Media

This 2024 Clio Awards Silver winning entry titled 'The Smart Legacy' was entered for IF THEN inc. by el taier DDB Centro, Guatemala. The piece was submitted to the medium: Creative Use of Data within the entry type: Product/Service and the category: Specific Target Audience. It consists of 1 video and 3 images.