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Lacoste

The 9th Lane

PARIS
2022
2022
Entrant Company
BETC
Medium
Creative Use of Data
Entry Type
Product/Service
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Credits
Agency NetworkHavas Worldwide
Holding CompanyHavas
Production CompanyCollectif Ensemble, Paris
Advertiser BrandLacoste, Paris
Advertising AgencyBETC, Paris
Entrant CompanyBETC, Paris
Production Company (additional)Duck Factory, Paris
Production Company (additional)Middlemotion, Paris
Music/Sound CompanyMars Octobre Music, Paris
Chief Creative OfficerRémi Babinet / BETC
Creative DirectorAurélie Scalabre / BETC
Creative DirectorOlivier Aumard / BETC
CopywriterAlexandre Girod / BETC
Art DirectorJulien Vergne / BETC
Assistant art directorMathis Payet / BETC
Strategic planningPhilippe Martin-Davies / BETC
Lead producerBao Tu-Ngoc / BETC
DirectorDavid Dang
DOPClément Arenou
PhotographerDorian Prost

This 2022 Clio Awards Shortlisted entry titled 'The 9th Lane' was entered for Lacoste by BETC, Paris. The advertising agency is part of the agency network: Havas Worldwide and holding company: Havas. The piece was submitted to the medium: Creative Use of Data within the entry type: Product/Service. It consists of 1 video and 1 image.

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