Lacoste
The 9th Lane
![Thumbnail for The 9th Lane](https://cdn.entries.clios.com/ems_media/67/1951/113898/4xQEhbXy7MIcmpPCJ8ajUvThghhsINmMYa0cjlHDejov_ems720pv_ems720p_thumb.png)
Credits
Agency Network | Havas Worldwide |
Holding Company | Havas |
Production Company | Collectif Ensemble, Paris |
Advertiser Brand | Lacoste, Paris |
Advertising Agency | BETC, Paris |
Entrant Company | BETC, Paris |
Production Company (additional) | Duck Factory, Paris |
Production Company (additional) | Middlemotion, Paris |
Music/Sound Company | Mars Octobre Music, Paris |
Chief Creative Officer | Rémi Babinet / BETC |
Creative Director | Aurélie Scalabre / BETC |
Creative Director | Olivier Aumard / BETC |
Copywriter | Alexandre Girod / BETC |
Art Director | Julien Vergne / BETC |
Assistant art director | Mathis Payet / BETC |
Strategic planning | Philippe Martin-Davies / BETC |
Lead producer | Bao Tu-Ngoc / BETC |
Director | David Dang |
DOP | Clément Arenou |
Photographer | Dorian Prost |
This 2022 Clio Awards Shortlisted entry titled 'The 9th Lane' was entered for Lacoste by BETC, Paris. The advertising agency is part of the agency network: Havas Worldwide and holding company: Havas. The piece was submitted to the medium: Creative Use of Data within the entry type: Product/Service. It consists of 1 video and 1 image.
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