Lacoste

The 9th Lane

PARIS

2023

Entrant Company: BETC
Medium: Creative Use of Data
Category: Real-Time
Entry Type: Product/Service

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Video

Items

Credits

Agency Network	Havas Worldwide
Holding Company	Havas
Production Company	Collective Ensemble, Paris
Advertiser Brand	Lacoste, Paris
Advertising Agency	BETC, Paris
Entrant Company	BETC, Paris
Production Company (additional)	Duck Factory - DKFT, Paris
Production Company (additional)	MIDDLEMOTION, Paris
Music/Sound Company	Mars Octobre Music, Paris
Chief Creative Officer	Rémi Babinet / BETC
Creative Director	Aurélie Scalabre / BETC
Creative Director	Olivier Aumard / BETC
Copywriter	Alexandre Girod / BETC
Art Director	Julien Vergne / BETC
Assistant art director	Mathis Payet / BETC
Strategic planning	Philippe Martin Davies / BETC
Lead Producer	Bao Tu Ngoc / BETC
Composer	Alexis Dehimi / MARS OCTOBRE MUSIC
Director	David Dang / -
DOP	Clément Arenou / -
Photographer	Dorian Prost / -
Brand Management	Catherine Spindler / Lacoste
Brand Management	Nathalie Beguinot / Lacoste
Brand Management	Nicolas Rakocevic / Lacoste
Brand Management	Antoine Hays / Lacoste
Brand Management	Mylène Atlan / BETC
Brand Management	Caroline Geraud / Lacoste
Agency Management	Gaelle Gicqueau / BETC
Brand Management	Fanny Buisseret / BETC
Agency Management	Louise Menaige / BETC
Agency Management	Romain Cialdella / BETC

This 2023 Clio Awards Silver winning entry titled 'The 9th Lane' was entered for Lacoste by BETC, Paris. The advertising agency is part of the agency network: Havas Worldwide and holding company: Havas. The piece was submitted to the medium: Creative Use of Data within the entry type: Product/Service and the category: Real-Time. It consists of 1 video and 1 image.