Pedigree

Rescue Doodles

NEW YORK

2023

Entrant Company: BBDO New York
Medium: Creative Use of Data
Category: Real-Time
Entry Type: Product/Service

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Credits

Agency Network	BBDO
Holding Company	Omnicom Group
Production Company	BBDO Studios, New York
Advertiser Brand	Mars Petcare / Pedigree, Tennessee
Advertising Agency	BBDO New York, New York
Entrant Company	BBDO New York, New York
Production Company (additional)	Kin+Carta Plc, London
CCO, Worldwide	David Lubars / BBDO / BBDO
CCO, North America	Luiz Sanches / BBDO / BBDO
CCO, New York	Matt MacDonald / BBDO / BBDO
EVP, Executive Creative Director	Peter Kain / BBDO / BBDO
Creative Director	Damjan Pita / BBDO / BBDO
Creative Director	Jim Connolly / BBDO / BBDO
Designer	Bhanu Arbuaratna / BBDO / BBDO
Junior Designer	Jong Yeu Wu / BBDO / BBDO
UX Designer	Clara SantaMaria / BBDO / BBDO
EVP, Senior Account Director	Sally Nathans / BBDO / BBDO
SVP, Account Director	Elizabeth Maini / BBDO
Account Manager	Chelsea Berk / BBDO / BBDO
Group Planning Director	Annemarie Norris / BBDO / BBDO
Comms Experience Director	Brian Brydon / BBDO
Planner	Haley Follo / BBDO
EVP, Director of Data Solutions	Steve Viglione / BBDO
VP, Data Solutions	Christine Yang / BBDO / BBDO
Group Executive Producer:	Amy Wertheimer / BBDO / BBDO
Head of Interactive Production	James Young / BBDO / BBDO
Interactive Group Executive Producer	Katie Young / BBDO / BBDO
Content Producer	Reid Pierce / BBDO / BBDO
Content Producer	Lizzy Lehn / BBDO / BBDO
Business Manager	Shelly Bloch / BBDO / BBDO
Project Manager	Tiah Marr / BBDO / BBDO
Global Deployment Director	Kelly Donahue / BBDO / BBDO
Global Deployment Director	Michael Kerr / BBDO / BBDO
Deployment Supervisor	Christina Albert / BBDO / BBDO
Director	Chloe Smolkin / BBDO Studios / BBDO Studios
Director of BBDO Studios	Kelly Matousek / BBDO Studios / BBDO
Digital Studios Manager	Jimmy McGee / BBDO Studios / BBDO Studios
Line Producer	Jonathan Hsu / BBDO Studios / BBDO Studios
Post Supervisor	Morgan Ammons / BBDO Studios / BBDO Studios
Illustrator/Animator	Bo-Yoon Kim / BBDO Studios / BBDO Studios
Animator	Ray McGale / BBDO Studios / BBDO Studios
Editor	Jason Kim / BBDO Studios / BBDO Studios
Editor	Alex Lubars / BBDO Studios / BBDO Studios
UX Research	Isabella Terrazas / Kin+Carta Plc. / Kin+Carta Plc.
Production Lead	Darlene Newman / Kin + Carta Plc / Kin + Carta Plc.
Senior Development Manager	John Orozco / Kin + Carta Plc. / Kin + Carta Plc.
Engineer and Data Scientist	Rohan Kothakapu / Kin + Carta Plc. / Kin + Carta Plc
Software Development Engineer	Ignacio Gatti / Kin + Carta Plc / Kin + Carta Plc
Software Developer in Test	Suhith Pasham / Kin + Carta Plc / Kin + Carta Plc
Scrum Master	Melissa Lee / Kin + Carta Plc. / Kin + Carta Plc.
Azure Platform Architect	Scott Hermes / Kin + Carta Plc / Kin + Carta Plc
Delivery Manager	Stephen Fells / Kin + Carta Plc / Kin + Carta Plc
Azure Senior Architect	Victoria Fuller / Kin + Carta Plc / Kin + Carta Plc.
Account Strategist	Joseph Williams / Kin + Carta Plc. / Kin + Carta Plc.
VP Data Science	Cameron Turner / Kin + Carta Plc. / Kin + Carta Plc

This 2023 Clio Awards Gold winning entry titled 'Rescue Doodles' was entered for Pedigree by BBDO New York , New York. The advertising agency is part of the agency network: BBDO and holding company: Omnicom Group. The piece was submitted to the medium: Creative Use of Data within the entry type: Product/Service and the category: Real-Time. It consists of 1 video and 1 image.