IF THEN inc.

The Smart Legacy

Entrant Company
el taier DDB Centro
Digital/Mobile & Social Media Craft
User Experience
Entry Type
Thumbnail for The Smart Legacy
View Fullscreen


Advertiser / BrandIF THEN inc., Guatemala
Advertising Agencyel taier DDB Centro, Guatemala
Production, Guatemala
Production CompanyBBQ Media, Guatemala
Digital AgencyTribal WW, Guatemala
PresidentManuel Madrid / El taier DDB Centro
Creative ChairmanVictor Pardo / El taier DDB Centro
Chief Operating OfficerHéctor Oliveros / El taier DDB Centro
Creative VicepresidentMar Frutos / El taier DDB Centro
Creative VicepresidentChiky Cáceres de Tena / El taier DDB Centro
Digital DirectorBryan Rodas / El taier DDB Centro
Account DirectorAna Molina / El taier DDB Centro
CopywriterMar Frutos / El taier DDB Centro
Art DirectorChiky Cáceres de Tena / El taier DDB Centro
Executive ProducerKarla Ninette Gordillo / El taier DDB Centro
CEOJuan Carlos Ruiz / Tribal WW
Innovation DirectorEl Feo Revollo / Tribal WW
3DNifdel Rivera
DirectorChiky Cáceres de Tena / Iván Salinero
Director of PhotographyIván Salinero / Herbert Pivaral
EditorChiky Cáceres de Tena
PhotographerIván Salinero
ProducerHerbert Pivaral /
Audio EditorPablo Ruano / BBQ Media

This 2024 Clio Awards Shortlisted entry titled 'The Smart Legacy' was entered for IF THEN inc. by el taier DDB Centro, Guatemala. The piece was submitted to the medium: Digital/Mobile & Social Media Craft within the entry type: Product/Service and the category: User Experience. It consists of 1 video and 3 images.