L'Oréal
Paywall Down
RIO DE JANEIRO
2023
2023
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Video
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Items
Credits
| Agency Network | McCann Worldgroup |
| Holding Company | Interpublic Group |
| Production Company | Studio Great, São Paulo |
| Advertiser Brand | L'Oréal, Rio de Janeiro |
| Advertising Agency | WMcCann, Rio de Janeiro |
| Entrant Company | WMcCann, Rio de Janeiro |
| Executive Chairman | Hugo Rodrigues / WMcCann |
| Chief Executive Officer | André França / WMcCAnn |
| Chief Creative Officer | Mariana Sá / WMcCann |
| Executive VP and General Director | Marcio Borges / WMcCann |
| Creative Director | Ricardo Weitsman / WMcCann |
| Associate Creative Director | João Resende / WMcCann |
| Art Director | Ana Rocha / WMcCann |
| Copywriter | Andrea Lobato / WMcCann |
| Art Director | Carolina Oliveira / WMcCann |
| Art Director | Bruno Mukai / WMcCann |
| Copywriter | Humberto Nogueira / WMcCann |
| Copywriter | Igor Pontes / WMcCann |
| Chief Strategy Officer | Renata Bokel / WMcCann |
| Planner | Luiza Portella / WMcCann |
| Planner | Fabiana Lovate / WMcCann |
| Planner | Marianna Valmore / WMcCann |
| Planner | Thamires Oliveira / WMcCann |
| Content | Patrícia Colombo / WMcCann |
| Content | Stella Peixinho / WMcCann |
| Content | Lorena Manso / WMcCann |
| Account Executive | Paula Nunes / WMcCann |
| Account Executive | Katarina Nunes / WMcCann |
| Account Executive | Renata Castello Branco / WMcCann |
| Media | Fabio Urbanas / WMcCann |
| Media | Romana de Oliveira / WMcCann |
| Media | Patricia Newlands / WMcCann |
| Media | Clauder Sousa / WMcCann |
| Media | Guillermo Perret / WMcCann |
| Media | Ana Chasco / WMcCann |
| Media | Maria Ribeiro / WMcCann |
| BI | Ingrid Barros / WMcCann |
| BI | Miguel Masuet / WMcCann |
| Executive Producer | Camila Naito / WMcCann |
| Executive Producer | Bianca Repsold / WMcCann |
| Executive Producer | Mariana Veronez / WMcCann |
| Executive Producer | Fernanda Pinheiro / WMcCann |
| Executive Producer | Vitor Hugo Faria / WMcCann |
| Producer | Marcio Faurer / Studio Great |
| Editor/Motion | Gabriel Maximiano / Studio Great |
| Music Supervisor | Lucas Duque / Sonido |
| Mixing | Mateus Latge / Sonido |
| Projects | Erika Casal / WMcCann |
| Projects | Isabela Araujo / WMcCann |
| Projects | Samantha Faria / WMcCann |
| Public Relations | Kerena Neves / WMcCann |
| Public Relations | Giulia Carmargo / WMcCann |
This 2023 Clio Awards Bronze winning entry titled 'Paywall Down' was entered for L'Oréal by WMcCann, Rio de Janeiro. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Digital/Mobile within the entry type: Product/Service and the category: Banners & Rich Media Advertising. It consists of 1 video and 1 image.
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