The Coca-Cola Company

Coca-Cola Chinese New Year Real Magic

Entrant Company
Ogilvy Shanghai
Film Craft (Animation)
Entry Type
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Agency NetworkOgilvy & Mather
Holding CompanyWPP Group
Production CompanyHornet, New York
Advertiser BrandThe Coca-Cola Company, Shanghai
Advertising AgencyOgilvy Shanghai, Shanghai
Entrant CompanyOgilvy Shanghai, Shanghai
Head of Coca-Cola CategoryCloé von Krause / TCCC China
Creative DirectorCharlotte Sng / TCCC China
Senior Creative ManagerElsa Gu / TCCC China
Brand DirectorJing Du / TCCC China
Chief Creative OfficerReed Collins / Ogilvy Asia Pacific
Group Executive Creative DirectorWei Fei / Ogilvy Shanghai
VP of Creative TechnologySascha Engel / Ogilvy Shanghai
Group Creative DirectorMichael Pearson / Ogilvy Shanghai
Creative DirectorJimmy Wang / Ogilvy Shanghai
Senior CopywriterEve Liu / Ogilvy Shanghai
Senior Art DirectorXinyan Xu / Ogilvy Shanghai
Senior TV ProducerAlice Chuu / Ogilvy Shanghai
Business DirectorOle Luk / Ogilvy Shanghai
Senior Account DirectorQueenie Shou / Ogilvy Shanghai
Account ManagerLyia Chen / Ogilvy Shanghai
Account Executive Adrian Xing / Ogilvy Shanghai
Chief Strategy Officer of Ogilvy AsianArvind Srivastava / Ogilvy Shanghai
Strategy Director Arjun Vedanayagam / Ogilvy Shanghai
ProducerStephanie Wu / Unlisted
Senior ProducerHugo Sands / Unlisted
Executive ProducerAnita Emor / Unlisted
DirectorYves Geleyn / Hornet
Head of Creative DevelopmentKristin Labriola / Hornet
ProducerHanna Smith-Ide / Hornet
Production CoordinatorMadeline Metolius / Hornet
Executive ProducerHana Shimuzu / Hornet
Senior Editor            Anita Chao / Hornet
Character DesignAlejandro Diaz  / Hornet
CG LeadNatalia Perez / Hornet
Original Score/Sound Design + Mixing:             Ambrose Yu

This 2022 Clio Awards Bronze winning entry titled 'Coca-Cola Chinese New Year Real Magic' was entered for The Coca-Cola Company by Ogilvy Shanghai, Shanghai. The advertising agency is part of the agency network: Ogilvy & Mather and holding company: WPP Group. The piece was submitted to the medium: Film Craft (Animation) within the entry type: Product/Service and the category: Animation. It consists of 1 video and 1 image.