The Coca-Cola Company

Coca-Cola Chinese New Year Real Magic

SHANGHAI

2022

Entrant Company: Ogilvy Shanghai
Medium: Film Craft (Animation)
Category: Animation
Entry Type: Product/Service

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Credits

Agency Network	Ogilvy & Mather
Holding Company	WPP Group
Production Company	Hornet, New York
Advertiser Brand	The Coca-Cola Company, Shanghai
Advertising Agency	Ogilvy Shanghai, Shanghai
Entrant Company	Ogilvy Shanghai, Shanghai
Head of Coca-Cola Category	Cloé von Krause / TCCC China
Creative Director	Charlotte Sng / TCCC China
Senior Creative Manager	Elsa Gu / TCCC China
Brand Director	Jing Du / TCCC China
Chief Creative Officer	Reed Collins / Ogilvy Asia Pacific
Group Executive Creative Director	Wei Fei / Ogilvy Shanghai
VP of Creative Technology	Sascha Engel / Ogilvy Shanghai
Group Creative Director	Michael Pearson / Ogilvy Shanghai
Creative Director	Jimmy Wang / Ogilvy Shanghai
Senior Copywriter	Eve Liu / Ogilvy Shanghai
Senior Art Director	Xinyan Xu / Ogilvy Shanghai
Senior TV Producer	Alice Chuu / Ogilvy Shanghai
Business Director	Ole Luk / Ogilvy Shanghai
Senior Account Director	Queenie Shou / Ogilvy Shanghai
Account Manager	Lyia Chen / Ogilvy Shanghai
Account Executive	Adrian Xing / Ogilvy Shanghai
Chief Strategy Officer of Ogilvy Asian	Arvind Srivastava / Ogilvy Shanghai
Strategy Director	Arjun Vedanayagam / Ogilvy Shanghai
Producer	Stephanie Wu / Unlisted
Senior Producer	Hugo Sands / Unlisted
Executive Producer	Anita Emor / Unlisted
Director	Yves Geleyn / Hornet
Head of Creative Development	Kristin Labriola / Hornet
Producer	Hanna Smith-Ide / Hornet
Production Coordinator	Madeline Metolius / Hornet
Executive Producer	Hana Shimuzu / Hornet
Senior Editor	Anita Chao / Hornet
Character Design	Alejandro Diaz / Hornet
CG Lead	Natalia Perez / Hornet
Original Score/Sound Design + Mixing:	Ambrose Yu

This 2022 Clio Awards Bronze winning entry titled 'Coca-Cola Chinese New Year Real Magic' was entered for The Coca-Cola Company by Ogilvy Shanghai, Shanghai. The advertising agency is part of the agency network: Ogilvy & Mather and holding company: WPP Group. The piece was submitted to the medium: Film Craft (Animation) within the entry type: Product/Service and the category: Animation. It consists of 1 video and 1 image.