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Axe

Luke Lucky shirt

Campaign: Nicknames
ACASSUSO
2017
2017
Entrant Company
Ponce
Medium
Film
Category
Commercials (between thirty [30] seconds and sixty [60] seconds)
Entry Type
Product/Service
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Items

Credits
Agency NetworkLowe and Partners
Holding CompanyInterpublic Group
Production CompanyLandia, Buenos Aires
Advertiser / BrandUnilever, Worldwide
Entrant CompanyPonce, Acassuso
Executive Creative DirectorLuigi Ghidotti / Ponce
Executive Creative DirectorMatias Ballada / Ponce
Creative DirectorIgnacio Perez de Muro / Ponce
Creative DirectorEric Chaulet / Ponce
Client Services DirectorLuz Pasman / Ponce
Account DirectorPilar Lopardo / Ponce
Account supervisorCatalina Aguirre / Ponce
Head of TV departmentRoberto Carsillo / Ponce
Film DirectorAgustin Alberdi / Landia
Account ExecutiveRodrigo Acuña / Ponce
Agency ProducerJose Silva / Ponce

This 2017 Clio Awards Silver winning entry titled 'Luke Lucky shirt' was entered for Axe by Ponce, Acassuso. The advertising agency is part of the agency network: Lowe and Partners and holding company: Interpublic Group. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: Commercials (between thirty [30] seconds and sixty [60] seconds). It consists of 1 video and 1 image. This piece is part of a campaign called 'Nicknames' that consists of 3 elements.

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