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Gatorade

Bro

Campaign: Sweat It to Get It
2015
2015
Medium
Film
Category
Short form (between one [1] minute and five [5] minutes)
Entry Type
Product/Service
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Items

Credits
Entrant CompanyTBWA\Chiat\Day
Agency NetworkTBWA\Chiat\Day, Los Angeles
Production CompanyCaviar Content, Los Angeles
Editing CompanyHutch Co., Los Angeles
Chief Creative OfficerStephen Butler
Executive Creative DirectorBrent Anderson
Global Creative DirectorJayanta Jenkins
Sr. Art DirectorDave Estrada
Sr. Art DirectorNick Ciffone
Director of ProductionBrian O'Rourke
Sr. ProducerTim Newfang
Managing DirectorPeter Ravailhe
Director Branded ContentMarc Johns
Sports MarketingErika Buder
Associate Brand ManagerRalph Lee
Group Planning DirectorScott MacMaster
Planning DirectorMartin Ramos
PlannerRebecca Harris
Jr. PlannerMatt Bataclan
DirectorJody Hill
Executive ProducerLuke Ricci
CinematographerMichael Svitak
EditorJim Hutchins
Asst. EditorJoaquin Machado
Senior Vice PresidentBrett O'Brien
Chief Marketing OfficerMorgan Flatley
Director Of Campaign IntegrationJamie Davies
Branded Entertainment ManagerNancy Laroche

This 2015 Clio Awards Shortlisted entry titled 'Bro' was entered for Gatorade. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: Short form (between one [1] minute and five [5] minutes). It consists of 1 video and 1 image. This piece is part of a campaign called 'Sweat It to Get It' that consists of 3 elements.

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