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SANTANDER BANK - 1|2|3 SMART ACCOUNT

BEYOND MONEY

MADRID
2017
2017
Entrant Company
MRM//McCann
Medium
Integrated Campaign
Entry Type
Product/Service
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Items

Credits
Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanyProducciones Oxigeno, Barcelona
Advertiser / BrandSANTANDER BANK, Madrid
Entrant CompanyMRM//McCann, Madrid
PlannerSofía Santana / MRM//McCann
MusicJosep Villagut / Freelance
CinematographerAlex Catalán / Freelance
ActressBarbara Goenaga / Freelance
ActorWill Shepard / Freelance
ActorMiquel Fernández / Freelance
Lead ActressAdriana Ugarte / Freelance
DirectorKike Maillo / Freelance
Planning DirectorRaquel Espantaleón / McCann Worldgroup
ProducerSara Muñoz / Freelance
Content ManagerSergio Ramírez / Santander Bank
Brand and Advertising DirectorMarina Peña Caballero / Santander Bank
Head of Digital MarketingElena Alti / Santander Bank
Account ExecutiveRubén Mateos / MRM//McCann
Account ExecutiveHelena García / MRM//McCann
Account SupervisorMaría Cosmen / MRM//McCann
Client Services DirectorGermán Fritzsch / McCann Worldgroup
Brand ManagerJorge de Federico / McCann Worldgroup
Creative DirectorLee Tan / MRM//McCann
CreativeDani Requena / MRM//McCann
CreativeSergio Villarrubia / MRM//McCann
CreativeYerai Gómez / MRM//McCann
CreativeRubén Sánchez / MRM//McCann
CreativeMarcos Martínez / MRM//McCann
Head of ArtRafa Merino / MRM//McCann
Executive Creative DirectorJesus Revuelta / MRM//McCann
Chief Creative OfficerMiguel Bemfica / MRM//McCann
PlannerGabriela Conci / MRM//McCann

This 2017 Clio Awards Shortlisted entry titled 'BEYOND MONEY' was entered for SANTANDER BANK - 1|2|3 SMART ACCOUNT by MRM//McCann, Madrid, part of agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service. It consists of 1 video and 1 image.

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