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TikTok

You Have To See It

NEW YORK
2022
2022
Entrant Company
Saatchi and Saatchi
Medium
Integrated Campaign
Entry Type
Product/Service
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Items

Credits
Agency NetworkPublicis
Holding CompanyPublicis Groupe
Production CompanyBiscuit Film Works, Los Angeles
Advertiser BrandTikTok, Los Angeles
Advertising AgencyLe Truc, New York
Entrant CompanySaatchi and Saatchi, New York
Media AgencyZenith, Los Angeles
Music/Sound CompanyPickle Music, New York
Post Production CompanyThe Pub, New York
Visual Effects CompanyArcade Edit, New York
Music/Sound CompanyHarbor Commercial Sound, New York
Global Client LeadBrent Poer / Zenith
President, Le Truc, CSO, Publicis GroupeCarla Serrano / Le Truc
Chief Creative OfficerDaniel Lobaton / Saatchi & Saatchi
Founding Partner, Le TrucNeil Heymann / Le Truc
Creative Director, CopywriterJon Bellinger / Saatchi & Saatchi
SVP, Creative DirectorEvan Schultz / Le Truc
Associate Creative Director, Art DirectorDaniela Gilsanz / Le Truc
Associate Creative Director, CopywriterIvan Whitted / Le Truc
DesignerAgatha Sohn / Saatchi & Saatchi
Strategy DirectorJared Grant / Le Truc
Account DirectorRob Ichelson / Saatchi & Saatchi
Account DirectorCiara Siegel / Saatchi & Saatchi
Account ManagerAnna James / Saatchi & Saatchi
Account ExecutivePerri Rubenstein / Saatchi & Saatchi
Project ManagerBrianna Leone / Saatchi & Saatchi
Business AffairsLisa Rimmer / Saatchi & Saatchi
Business AffairsAoife O'Donnell / Saatchi & Saatchi
ProducerDanielle Hallack / Saatchi & Saatchi
ProducerDennis Marchesiello / Saatchi & Saatchi
ProducerJason Slesinski / Saatchi & Saatchi
Associate ProducerNatalie Zeller / Saatchi & Saatchi
EVP StrategyJackie Ling / Zenith
VP, StrategyKim Shores / Zenith
SVP, Digital InvestmentColeman Engellenner / Zenith
SVP, National Video InvestmentLoni Rosenstein / Zenith
Director Digital InvestmentGianna Passarelli / Zenith
Director, StrategySean Marshall / Zenith
VP, Content StrategyShea Coleman-Bellatty / Zenith
Supervisor, Content StrategyKendall Wall / Zenith
Associate DirectorAnne-Marie Hunter / Zenith
OOH SupervisorSydney Komoto / Zenith
Senior ProducerGreg Zinny / The Pub
Animator Motion Media ProductionSpencer Noble / The Pub
Animator Motion Media ProductionDoug Zaner / The Pub
Creative Service ManagerRich Caputo / The Pub
Creative Service ManagerPatrick Farrell / The Pub
Senior Production ArtistCamilo Francione / The Pub
Production ArtistJames Du / The Pub
DirectorAaron Stoller / Biscuit Film Works
Partner/Managing DirectorShawn Lacy / Biscuit Film Works
Executive ProducerHolly Vega / Biscuit Film Works
Executive ProducerAndrew Travelstead / Biscuit Film Works
Head of ProductionSean Moody / Biscuit Film Works
ProducerJessica Cooper / Biscuit Film Works
CMONick Tran / TIkTok
COOVanessa Pappas / TikTok
Head of Global Brand & CreativeKatie Puris / TikTok
US Head of MarketingCheryl Gresham / TikTok
Head of US Creative StudioFrancis Mekhail / TikTok
US Lead Brand StrategistMadeleine Schafer / TikTok
Senior Creative ProducerLee Sacks / TikTok
Integrated Marketing ManagerGuido Marranci / TikTok
Sports Marketing and PartnershipsTzvi Twersky / TikTok

This 2022 Clio Awards Shortlisted entry titled 'You Have To See It' was entered for TikTok by Saatchi and Saatchi, New York. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service. It consists of 1 video and 1 image.

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