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Hip-Hop Public Health

Lil Sugar — Master of Disguise

NEW YORK
2023
2023
Entrant Company
Area 23, an IPG Health Company
Medium
Integrated
Entry Type
Public Service
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Items

Credits
Agency NetworkIPG Health
Holding CompanyIPG Health
Production CompanyCANJA AUDIO CULTURE, CURITIBA
Advertiser BrandHIP HOP HEALTH, New York
Advertising AgencyArea 23, an IPG Health Company, New York
Entrant CompanyArea 23, an IPG Health Company, New York
Animation CompanyZombie Studios, São Paulo
Music/Sound CompanyBlurred Vision Entertainment, Philadelphia
Production Company (additional)BizSys, São Paulo
Production Company (additional)Asteróide Films, Curitiba
Production Company (additional)Produceria, Miami
Public Relations AgencyFinn Partners, New York
Chief Creative OfficerTim Hawkey / Area 23, an IPG Health Company
Executive Creative DirectorElliot Langerman / Area 23, an IPG Health Company
Copywriter, WriterThiago Fernandes / Area 23, an IPG Health Company
Art DirectorFabio Rodrigues / Area 23, an IPG Health Company
Art Director, IllustratorEduardo Tavares / Area 23, an IPG Health Company
Art DirectorWiderson Souza / Area 23, an IPG Health Company
Art Director, IllustratorArthur Daraujo / Area 23, an IPG Health Company
CopywriterConnor Reilly / Area 23, an IPG Health Company
CopywriterJohn Roberts / Area 23, an IPG Health Company
CopywriterAngela Williams / Area 23, an IPG Health Company
EVP, Director Integrated ProductionJennifer Ma / Area 23, an IPG Health Company
SVP, Group Director, Broadcast ProductionChinkara Singh / Area 23, an IPG Health Company
SVP, Director TechnologyAaron Stack / Area 23, an IPG Health Company
Executive ProducerAnna Lopez / Area 23, an IPG Health Company
Broadcast ProducerIan Smith / Area 23, an IPG Health Company
Medical ResearchAldacilene Souza da Silva, PhD / Area 23, an IPG Health Company
Performer, Composer, LyricistDarryl “DMC” MacDaniels / Collaborating Artist
DirectorPaulo Garcia / Zombie Studios
Creative DirectorDaniel Salles / Zombie Studios
Executive ProducerNathalia Gouveia / Zombie Studios
Audio DirectorLucas Sfair / Canja Audio Culture
Audio DirectorEduardo Karas / Canja Audio Culture
Audio DirectorFilipe Resende / Canja Audio Culture
Chief Executive OfficerRodrigo Cassino / BizSys
UX Designer & Motion GraphicsSamuel Callegari / BizSys
UX Designer & Motion GraphicsThayná Shimoda / BizSys
Creative & Post DirectorGiuliano Biondi / Asteróide Films
Art DirectorCarlos Karan / Asteróide Films
Producer, Composer, LyricistQ. Worthy / Blurred Vision Entertainment
LyricistBJ Gray / Blurred Vision Entertainment

This 2023 Clio Awards Bronze winning entry titled 'Lil Sugar — Master of Disguise ' was entered for Hip-Hop Public Health by Area 23, an IPG Health Company, New York. The advertising agency is part of the agency network: IPG Health and holding company: IPG Health. The piece was submitted to the medium: Integrated within the entry type: Public Service. It consists of 1 video and 9 images.

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