ABInBev mike's Hard Lemonade

mike's in a Beer World

Entrant Company
FCB New York
Entry Type
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Agency NetworkFCB
Holding CompanyInterpublic Group
Production CompanyFCB New York, New York
Advertiser BrandFCB New York, New York
Advertising AgencyFCB New York, New York
Entrant CompanyFCB New York, New York
Music/Sound CompanyJSM Music, New York
Co-Chief Creative OfficerGabriel Schmitt / FCB New York
Co-Chief Creative OfficerMichael Aimette / FCB New York
Worldwide Creative PartnerDanilo Boer / FCB New York
Executive Creative DirectorSamira Ansari / FCB New York
Creative DirectorAlexandre Abrantes / FCB New York
Sr. Art DirectorWaner Almeida / FCB New York
Sr. Art DirectorLara Polovina / FCB New York
Copywriter Chloe Bayhack / FCB New York
SVP, Group Account DirectorMegan Bundy / FCB New York
SVP, Group Account DirectorAmy Elkins / FCB New York
VP, Account DirectorAshley Read / FCB New York
Account DirectorJack Lodge / FCB New York
Management Supervisor Sean Kittredge / FCB New York
Sr. Project ManagerAbby Kiefer / FCB New York
Account Supervisor Logan Butler / FCB New York
Strategy DirectorJamie Rutherford / FCB New York
Director of StrategyJames Friedman / FCB New York
Senior Strategic Planner Michael Schonfeld / FCB New York
Chief Creative OfficerRicardo John / FCB Brazil
Executive Creative Director Anna Martha / FCB Brazil
Executive Creative DirectorMarcelo Rizerio / FCB Brazil
Innovation Creative DirectorPedro Araujo / FCB Brazil
Art DirectorFernanda Yoshimura / FCB Brazil
CopywriterAlexandre Vasquez / FCB Brazil
Content SupervisorCarolina Venancio / FCB Brazil
Content SupervisorJoão Paulo Cardoso / FCB Brazil
SVP, Group Account DirectorElton Longhi / FCB Brazil
Account ManagerTássia Massumi / FCB Brazil
Account Executive Priscila Silva / FCB Brazil
Chief Strategy OfficerRenata D´Avila / FCB Brazil
Strategy Director Gustavo Zilles / FCB Brazil
Strategy Manager Rodrigo Almeida / FCB Brazil
Global Vice President, Beyond Beer, Craft and SpecialtiesThiago Zanettini / ABInBev, mike’s Hard Lemonade
Global Marketing DirectorCaitlin Partridge / ABInBev, mike’s Hard Lemonade
Head of Mike´s Hard Lemonade BrazilAnnelise Alves / ABInBev, mike’s Hard Lemonade
Mike´s Hard Lemonade Marketing in BrazilGuilherme Poyares / ABInBev, mike’s Hard Lemonade
Head of Future BeveragesGabriela Gallo / ABInBev, mike’s Hard Lemonade
Mike´s Hard Lemonade Marketing in BrazilEugenia Zagallo / ABInBev, mike’s Hard Lemonade
Health, Wellness & Adjacencies Brand ManagerSara Donado / ABInBev, mike’s Hard Lemonade
CEO/CCOJoel Simo / JSM Music
VP/Executive ProducerJeff Fiorello / JSM Music
Sr ProducerAndrew Manning / JSM Music
Sr ProducerNorm Felker / JSM Music
ProducerSharon Cha / JSM Music

This 2023 Clio Awards Silver winning entry titled 'mike's in a Beer World' was entered for ABInBev mike's Hard Lemonade by FCB New York , New York. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Media within the entry type: Product/Service and the category: Film. It consists of 1 video and 1 image.