Coca-Cola

We Agree On

KANSAS CITY + NEW YORK

2024

Entrant Company: VML Kansas City + VML New York
Medium: Out of Home
Category: Billboard
Entry Type: Product/Service

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Credits

Advertiser / Brand	Coca-Cola, Rio de Janeiro
Advertising Agency	VMLY&R, New York
Advertising Agency	VML, Kansas City
Production Company	Francisco De Deus Photography, Brooklyn
Client	The Coca-Cola Company, Atlanta
Post Production Company	Fuze Image, Paraná
Media Agency	EssenceMediacom, Mexico City
Production - Photography	Kung-Gene Chu / Among the Trees LLC, Brooklyn
Global Chief Marketing Officer, TCCC	Manolo Arroyo / The Coca-Cola Company
President, Global Coca-Cola Category	Selman Careaga
Global Vice President of Integrated Marketing Experience, TCCC	Vijay Parasuraman / The Coca-Cola Company
Global Creative Director, Coca-Cola, TCCC	Islam ElDessouky / The Coca-Cola Company
Head of Global Creative Strategy & Content	Pratik Thakar / The Coca-Cola Company
Director Shopper & Consumer Content	Chase Abraham
Director Shopper & Consumer Content	Yugo Motta / The Coca-Cola Company
Director Creative Strategy	Luciana Mendes / The Coca-Cola Company
Senior Creative Strategist	Mariana Manso / The Coca-Cola Company
Manager Portfolio Activation	Gonzalo Rodríguez / The Coca-Cola Company
Director Media Consumer & Shopper	Luis Pedro Estrada / The Coca-Cola Company
Manager Real Time Amplification	Rodrigo Gayón / The Coca-Cola Company
Global Chief Creative Officer	Debbi Vandeven / VML
WPP Open X Global Chief Creative Officer	Javier Campopiano / WPP
Global Chief Creative Officer	Rafael Pitanguy / VML
Global Chief Creative Officer, WPP Open X	Javier Campopiano / WPP
Executive Creative Director	Gabriel Jardim / VML
Executive Creative Director	Guto Monteiro / VML
Associate Creative Director	Guilherme Possobon / VML
Associate Creative Director	Daniel Thomer / VML
Senior Art Director	Pedro Assis / VML
Chief Strategy Officer	Chase Cornett / VML
Group Director, Strategy & Insights	Claudia Reeder / VML
Group Executive Producer	Shaun Campbell / VML
Global Category Lead, Coca-Cola TM - WPP Open X	Kyla Jacobs / WPP
Global Client Lead, WPP Open X	Stephanie DeCelles / VML
Global Chief Creative Officer – WPP Open X	Andrew Keller / WPP
Group Director, Client Engagement	Megan Mills / VML
Business Affairs Director	Pam MacGillivray / VML
Senior Production Business Manager	Betty Greiner / VML
Managing Director, Global Communications	Jinie Kwak / VML
Senior Communications Manager	Jacquie Van Der Veur / VML
Integrated Production Supervisor	Denisse Zeigen / VML
Editor	Matias Canelson / VML
Director of Production	Nicole Godoy / VML
Director, Creative Operations North America	Tabor Theriot / VML
NA Creative Awards Coordinator	Robin King / VML

This 2024 Clio Awards Shortlisted entry titled 'We Agree On' was entered for Coca-Cola by VML Kansas City + VML New York, Kansas City + New York. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Billboard. It consists of 2 videos and 4 images.