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Levi Strauss & Co

The Greatest Story Ever Worn

NEW YORK
2024
2024
Entrant Company
Droga5
Medium
Out of Home
Category
Takeover
Entry Type
Product/Service
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Items

Credits
Advertiser/BrandLevi Strauss & Co, San Francisco
Creative AgencyDroga5, New York
Global TranscreationAccenture Song, New York
Production CompanyEpoch, Santa Monica
Production Service CompanyUnit + Sofa, Prague
Production Companyde la revolución, New York
Production Service CompanyCreative Source Productions, Kingston
Editorial CompanyRock Paper Scissors, New York
Post Production, ColorCompany 3, New York
Post Production, VFXBlacksmith, New York
Music Supervision Curation Music, London
Sound Design & Mix Ballad, New York
Editorial Cut + Run, New York
Post Production, ColorHarbor Picture Company, New York
Digital OOH Chroma, Victoria
Chief Creative OfficerScott Bell / Droga5
Vice President, Global MarketingChris Jackman / Levi Strauss & Co
Chief Executive OfficerDavid Droga / Accenture Song
Senior CopywriterMia Rafowitz / Droga5
Associate Producer, FilmHarit Muttreja / Droga5
Director of Art ProductionCliff Lewis / Droga5
Executive Producer, PrintAlyssa Dolman / Droga5
Sr. Copywriter Sean Buckhorn / Droga5
Sr. Art DirectorGonzalo Navarro / Droga5
Account Director Griffin Miller / Droga5
Brand Strategy DirectorAlbert Opraseuth / Droga5
Sr. Communications StrategistJim Rech / Droga5
Talent ManagerRachel Minow / Droga5
Chief Executive OfficerChip Bergh / Levi Strauss & Co
PresidentMichelle Gass / Levi Strauss & Co
Vice President, Global Brand CreativeChad Hinson / Levi Strauss & Co
Creative Director, Global Brand CreativeRenée Perdomo / Levi Strauss & Co
Director, Global MarketingRachel Sundberg / Levi Strauss & Co
Senior Manager, Global MarketingCatherine Jones / Levi Strauss & Co
Manager, Global MarketingZoe Chrysochoos / Levi Strauss & Co
Director, Global Marketing ActivationsMorven Mackinnon / Levi Strauss & Co
Manager, Social MediaAdeline Hocine / Levi Strauss & Co
Senior Manager, CRM & LoyaltyErica Tolda / Levi Strauss & Co
Levi’s® HistorianTracey Panek / Levi Strauss & Co
Director, Global Brand StylingKaede Matsumoto / Levi Strauss & Co
Senior Manager, Global Brand StylingMichael Giordano / Levi Strauss & Co
Chief Executive Officer, The AmericasSusie Nam / Droga5
Co-Chief Strategy OfficerColleen Leddy / Droga5
Executive Creative DirectorTom McQueen / Droga5
Executive Creative DirectorGeorge McQueen / Droga5
Creative DirectorCarrie Levy / Droga5
Senior Art DirectorCara Cecchini / Droga5
Senior CopywriterStephanie McCarthy / Droga5
Senior Art DirectorMathew Jerrett / Droga5
Art DirectorEunie Jang / Droga5
CopywriterZach Rucker / Droga5
Executive Design DirectorNate Scott / Droga5
Associate Design DirectorLeslie Cheng / Droga5
DesignerKenisha Rullan / Droga5
Senior UX DesignerOwen M. DiRienz / Droga5
DesignerViktoria Burak / Droga5
DesignerBrent Bobo / Droga5
Executive Producer, FilmMike Hasinoff / Droga5
Senior Producer, FilmMateo Suarez / Droga5
Senior Producer, FilmSam Morgan / Droga5
Senior Music SupervisorMike Ladman / Droga5
Music SupervisorBrandy Ricker / Droga5
Junior Music SupervisorMara Techam / Droga5
Executive Group Account DirectorMeera Deepak / Droga5
Account DirectorGabrielle Barbuto / Droga5
Account SupervisorMaddy Bell / Droga5
Account SupervisorRoxy Alberts / Droga5
Account ManagerNoah Helgenberg / Droga5
Senior Project ManagerKatie Shea / Droga5
Associate Director of Art ProductionBianca Escobar / Droga5
Co-head of ProductionJenn Mann / Droga5
Co-head of ProductionRuben Mercadal / Droga5
Executive Producer, InteractiveGrace Wang / Droga5
Producer, InteractiveMichelle Levitch / Droga5
Group Communications DirectorLeigha Baughman / Droga5
Communications Strategy DirectorClark Cofer / Droga5
Communications StrategistRussell Harris / Droga5
Senior Data StrategistIsabelle White / Droga5
Strategy DirectorSam Wright / Droga5
Head of Business AffairsDan Simonetti / Droga5
Associate Director, Business AffairsThomas Venditelli / Droga5
Senior Traffic ManagerWendy Kaplan / Droga5
Executive ProducerJeremy Fox / Droga5
Senior Producer, Print and Digital Media StudioMichael Mockler / Droga5
Post ProducerJuany Alduez / Droga5
Senior RetoucherJohn Clendenen / Droga5
Senior RetoucherNatasha Kaser / Droga5
Senior RetoucherMike Vorrasi / Droga5
Senior Production DesignerEmmanual Perez / Droga5
Senior Production ArtistGeorge McAvoy / Droga5
Senior Production ArtistDon Ong / Droga5
Quality Control ManagerLisa Bishai / Droga5
Motion Graphic DesignerHelen Teague / Droga5
General ManagerStefane Rosa / Droga5
Chief Creative OfficerRenato Zandoná / Droga5
Design DirectorFabio Cristo / Droga5
Senior DesignerRenato Pícolo / Droga5
Head of StrategyNick Maschmeyer / Droga5
Communications Strategy DirectorThany Moraes / Droga5
Associate Strategy DirectorÉrica Rigobello / Droga5
Global Content Practice LeadJamie Posnanski / Accenture Song
Chief Client Officer Cecilia Streit / Accenture Song
Head of Song Production Studios, North AmericaTere Robinson / Accenture Song
Head of Creative ProductionScott Chinn / Accenture Song
Transcreation LeadDirk Simpson / Accenture Song
Senior Producer/Project ManagerSimon Ball / Accenture Song
Global Program Operations Director/PMPTim Manteau / Accenture Song
Localisation ProducerCourtney Rawlings / Accenture Song
Localisation ProducerPaloma Pieza ​​​ / Accenture Song
​​Localisation ProducerTallulah Birchenough / Accenture Song
Account DirectorBenaisha Mehta​​ / Accenture Song
Account ManagerRianna Johnson / Accenture Song

This 2024 Clio Awards Shortlisted entry titled 'The Greatest Story Ever Worn' was entered for Levi Strauss & Co by Droga5, New York. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Takeover. It consists of 5 videos and 6 images.

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