McCain Foods & Kraft Heinz

The Love Collab

Entrant Company
Partnerships & Collaborations
Entry Type
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Production CompanyR+D Productions, Toronto
Advertiser BrandMcCain Foods & Kraft Heinz, Toronto
Advertising AgencyRethink, Toronto/Montreal/Vancouver
Entrant CompanyRethink, Toronto/Montreal/Vancouver
Public Relations AgencyMiddle Child, Toronto
Media AgencyCarat
Experiential Commerce AgencySALT XC
Media AgencyUM
Coupon Execution and FulfillmentDACS Marketing & Sponsorship
Music/Sound CompanyWave Productions, Vancouver
PropsStrategic Lift
PropsPro Modelbuilders
Chief Creative OfficerAaron Starkman / Rethink
Executive Creative DirectorMike Dubrick / Rethink
Executive Creative DirectorLeia Rogers / Rethink
Creative DirectorSean O’Connor / Rethink
Creative DirectorZach Bautista / Rethink
Associate Creative DirectorGrace Cho / Rethink
Associate Creative DirectorJake Hope / Rethink
Associate Creative DirectorCam Spires / Rethink
Associate Creative DirectorGeoff Baillie / Rethink
Art DirectorZach Bautista / Rethink
Art DirectorGrace Cho / Rethink
Art DirectorJake Hope / Rethink
CopywriterCam Spires / Rethink
CopywriterGeoff Baillie / Rethink
CopywriterKarine Doucet / Rethink
Chief Strategy OfficerSean McDonald / Rethink
Planning DirectorDarren Yada / Rethink
Planning DirectorJulian Morgan / Rethink
StrategistSam Massooleh / Rethink
ProducerClaire Khan / Rethink
ProducerApril Haffenden / Rethink
ProducerYogi Omar / Rethink
ProducerKeegan Shay / Rethink
PhotographerClinton Hussey
Studio ArtistJonathan Cesar / Rethink
EditorThomas McKeen / Rethink
EditorNigel McGinn
EditorTaylor McWade
EditorLeigh O’Neill / Rethink
PropsNick Melchin / Pro Modelbuilders
PropsLynne Gonzaga / Strategic Lift
Group Account DirectorKarlee Bedford / Rethink
Account DirectorKai de Bruyn Kops / Rethink
Account ManagerEmily Anzarouth / Rethink
Group Account DirectorSarah Riedlinger / Rethink
Account DirectorElsie Blackman / Rethink
Account ManagerMichelle Rupisan / Rethink
Managing Director, Canadian Retail Matthew Kohler / McCain Foods
Dir. Marketing RetailMichael Embir / McCain Foods
Sr Brand Manager, PotatoDavid Roy / McCain Foods
Sr IMC ManagerKathryn Miskell / McCain Foods
Associate Brand ManagerNita Sandhu / McCain Foods
VP, Brand Building and InnovationNina Patel / Kraft Heinz
Associate Director, Brand Building & InnovationDaniel Gotlib / Kraft Heinz
Senior Manager, Brand Building & InnovationChanel Simpson / Kraft Heinz
Senior Associate Brand Manager, Brand Building & InnovationCarlos Vidanes / Kraft Heinz

This 2023 Clio Awards Shortlisted entry titled 'The Love Collab' was entered for McCain Foods & Kraft Heinz by Rethink, Toronto/Montreal/Vancouver. The piece was submitted to the medium: Partnerships & Collaborations within the entry type: Product/Service. It consists of 1 video and 5 images.