McCain Foods & Kraft Heinz
The Love Collab
TORONTO/MONTREAL/VANCOUVER
2023
2023
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Video
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Items
Credits
| Production Company | R+D Productions, Toronto |
| Advertiser Brand | McCain Foods & Kraft Heinz, Toronto |
| Advertising Agency | Rethink, Toronto/Montreal/Vancouver |
| Entrant Company | Rethink, Toronto/Montreal/Vancouver |
| Public Relations Agency | Middle Child, Toronto |
| Media Agency | Carat |
| Experiential Commerce Agency | SALT XC |
| Media Agency | UM |
| Coupon Execution and Fulfillment | DACS Marketing & Sponsorship |
| Music/Sound Company | Wave Productions, Vancouver |
| Props | Strategic Lift |
| Props | Pro Modelbuilders |
| Chief Creative Officer | Aaron Starkman / Rethink |
| Executive Creative Director | Mike Dubrick / Rethink |
| Executive Creative Director | Leia Rogers / Rethink |
| Creative Director | Sean O’Connor / Rethink |
| Creative Director | Zach Bautista / Rethink |
| Associate Creative Director | Grace Cho / Rethink |
| Associate Creative Director | Jake Hope / Rethink |
| Associate Creative Director | Cam Spires / Rethink |
| Associate Creative Director | Geoff Baillie / Rethink |
| Art Director | Zach Bautista / Rethink |
| Art Director | Grace Cho / Rethink |
| Art Director | Jake Hope / Rethink |
| Copywriter | Cam Spires / Rethink |
| Copywriter | Geoff Baillie / Rethink |
| Copywriter | Karine Doucet / Rethink |
| Chief Strategy Officer | Sean McDonald / Rethink |
| Planning Director | Darren Yada / Rethink |
| Planning Director | Julian Morgan / Rethink |
| Strategist | Sam Massooleh / Rethink |
| Producer | Claire Khan / Rethink |
| Producer | April Haffenden / Rethink |
| Producer | Yogi Omar / Rethink |
| Producer | Keegan Shay / Rethink |
| Photographer | Clinton Hussey |
| Studio Artist | Jonathan Cesar / Rethink |
| Editor | Thomas McKeen / Rethink |
| Editor | Nigel McGinn |
| Editor | Taylor McWade |
| Editor | Leigh O’Neill / Rethink |
| Props | Nick Melchin / Pro Modelbuilders |
| Props | Lynne Gonzaga / Strategic Lift |
| Group Account Director | Karlee Bedford / Rethink |
| Account Director | Kai de Bruyn Kops / Rethink |
| Account Manager | Emily Anzarouth / Rethink |
| Group Account Director | Sarah Riedlinger / Rethink |
| Account Director | Elsie Blackman / Rethink |
| Account Manager | Michelle Rupisan / Rethink |
| Managing Director, Canadian Retail | Matthew Kohler / McCain Foods |
| Dir. Marketing Retail | Michael Embir / McCain Foods |
| Sr Brand Manager, Potato | David Roy / McCain Foods |
| Sr IMC Manager | Kathryn Miskell / McCain Foods |
| Associate Brand Manager | Nita Sandhu / McCain Foods |
| VP, Brand Building and Innovation | Nina Patel / Kraft Heinz |
| Associate Director, Brand Building & Innovation | Daniel Gotlib / Kraft Heinz |
| Senior Manager, Brand Building & Innovation | Chanel Simpson / Kraft Heinz |
| Senior Associate Brand Manager, Brand Building & Innovation | Carlos Vidanes / Kraft Heinz |
This 2023 Clio Awards Shortlisted entry titled 'The Love Collab' was entered for McCain Foods & Kraft Heinz by Rethink, Toronto/Montreal/Vancouver. The piece was submitted to the medium: Partnerships & Collaborations within the entry type: Product/Service. It consists of 1 video and 5 images.
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