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McDonald's

Mixtape / Playlist

Campaign: 50 Years of Big Mac
NEW YORK & ZURICH
2018
2018
Entrant Company
TBWA\Chiat\Day & TBWA\Switzerland AG
Medium
Print & Out of Home Technique
Category
Typography
Entry Type
Product/Service
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Credits
Entrant CompanyTBWA\Chiat\Day & TBWA\Switzerland AG
Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyTBWA/Chiat/Day &TBWA\Switzerland AG
Advertiser BrandMcDonald's Suisse Restaurants Sàrl
Advertising AgencyTBWA\Zurich
Advertising AgencyTBWA\Chiat\Day
Post Production CompanyEG+
Media AgencyOMD Switzerland AG
Global Chief Creative OfficerChris Garbutt
Chief Creative OfficerChris Beresford-Hill
Global Brand LeaderBrian Swords
Group Creative Director and Head of DesignChris Rowson
Creative DirectorManuel Wenzel
Creative DirectorBruce Roberts
Senior Art DirectorFrédéric Nogier
Junior Art DirectorDavy Renaud
Junior Art DirectorGaston Filippo
Junior Art DirectorMichel Kissling
Senior CopywriterFelix Freese
Senior CopywriterTizian Walti
CopywriterDavid Voges
CopywriterAngelo Sciullo
Group Account DirectorDanijel Sljivo
Group Account DirectorKhara Wagner
Associate Account ManagerSarah Cheng
IllustratorsTBWA\Collective
IllustratorsTBWA\Collective
3D-Artist/Motion DesignerVivian Lee
3D-Artist/Motion DesignerSeokmin Hong
Illustrator Alex Trochut

This 2018 Clio Awards Bronze winning entry titled 'Mixtape / Playlist' was entered for McDonald's by TBWA\Chiat\Day & TBWA\Switzerland AG, New York & Zurich, US, part of agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Print & Out of Home Technique within the entry type: Product/Service and the category: Typography. It consists of 1 image. This piece is part of a campaign called '50 Years of Big Mac' that consists of 5 elements.

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