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Volkswagen SUVs

Lighter

Campaign: Lives Way More Interesting Than Yours.
BERLIN
2017
2017
Entrant Company
DDB Group Germany
Medium
Print Technique
Category
Copywriting
Entry Type
Product/Service
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Items

Credits
Agency NetworkDDB
Holding CompanyOmnicom Group
Production CompanyDDB Group Germany, Berlin
Advertiser / BrandVolkswagen AG, Wolfsburg
Entrant CompanyDDB Group Germany, Berlin
Business DirectorSusanne Pluemecke / DDB Group Germany
PhotographerZe Anderson / Ze Anderson
Art DirectorNadine Kunst / DDB Group Germany
Senior CopywriterPatrik Lenhart / DDB Group Germany
Senior Art DirectorJose Filipe Gomes / DDB Group Germany
Senior CopywriterPedro Lourenco / DDB Group Germany
Creative DirectorRicardo Wolff / DDB Group Germany
Executive Creative DirectorGabriel Mattar / DDB Group Germany
Creative Managing DirectorMyles Lord / DDB Group Germany

This 2017 Clio Awards Bronze winning entry titled 'Lighter' was entered for Volkswagen SUVs by DDB Group Germany, Berlin, part of agency network: DDB and holding company: Omnicom Group. The piece was submitted to the medium: Print Technique within the entry type: Product/Service and the category: Copywriting. It consists of 1 image. This piece is part of a campaign called 'Lives Way More Interesting Than Yours.' that consists of 4 elements.

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