Xbox Design Lab Originals: The Fanchise Model

Entrant Company
McCann London
Public Relations
Corporate Image
Entry Type
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Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanyCraft/McCann, London
Advertiser BrandMicrosoft, London
Entrant CompanyMcCann London, London
Production Company (additional)MRM/McCann, London
Legal Expertise & Prize Fulfillment AgencyHELLOWORLD, Detroit
Social AgencyAyzenberg, Seattle
IllustrationFOREAL, Trier
Chief Creative OfficerRob Doubal / McCann London
Chief Creative OfficerLaurence Thomson / McCann London
Creative DirectorSanjiv Mistry / McCann London
Creative DirectorJamie Mietz / McCann London
Art DirectorJacob Björdal / McCann London
CopywriterJim Nilsson / McCann London
Head of StrategyKaren Crum / McCann London
PlannerCharlotte Walters / McCann London
Executive Vice PresidentRob Smith / McCann London
Regional Business DirectorSailesh Jani / McCann London
Account DirectorTom Oliver / McCann London
Senior Account ManagerLynne Carter / McCann London
Account ManagerCharlotte La Torre / McCann London
Account ExecutiveSophie Grierson / McCann London
Account ExecutiveAlice Parker / McCann London
Project DirectorClare Mann / McCann London
Project DirectorMandy Wilson / McCann London
Senior Project ManagerPaul Gillespie / McCann London
Head of DesignDan Howarth / McCann London
DesignerGustavo Fernandes / McCann London
DesignerNazima Motegheria / McCann London
DesignerMatthew Thomas / McCann London
Chief Production OfficerSergio Lopez / McCann London
ProducerDoris Tydeman / Craft/McCann
IllustratorFOREAL / FOREAL
EditorAndrew Tusabe / Craft/McCann
Print ProducerLiam White / Craft/McCann
Studio ManagerEllis Faint / Craft/McCann
ArtworkerNick Cook / Craft/McCann
RetouchingJohn Martin / Craft/McCann
RetouchingRob McDonald / Craft/McCann
Account Lead MRMDavid Smith / MRM/McCann
Senior Project ManagerCraig Cameron / MRM/McCann
DesignerDan Miles / MRM/McCann
Director of Communications, UK & EuropeJess Byatt / McCann World Group UK
ProducerFrancisco Penedo / Craft/McCann
EditorPaul Jenkinson / Craft/McCann
Junior Project ManagerAnna Curtis / McCann London

This 2018 Clio Awards Bronze winning entry titled 'Xbox Design Lab Originals: The Fanchise Model' was entered for Microsoft by McCann London, London. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Corporate Image. It consists of 1 video and 1 image.