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Microsoft

Xbox Design Lab Originals: The Fanchise Model

LONDON
2018
2018
Entrant Company
McCann London
Medium
Public Relations
Category
Corporate Image
Entry Type
Product/Service
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Credits
Entrant CompanyMcCann London
Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanyCraft/McCann
Advertiser BrandMicrosoft
Production Company (additional)MRM/McCann
Legal Expertise & Prize Fulfillment AgencyHELLOWORLD
Social AgencyAyzenberg
IllustrationFOREAL
Chief Creative OfficerRob Doubal
Chief Creative OfficerLaurence Thomson
Creative DirectorSanjiv Mistry
Creative DirectorJamie Mietz
Art DirectorJacob Björdal
CopywriterJim Nilsson
Head of StrategyKaren Crum
PlannerCharlotte Walters
Executive Vice PresidentRob Smith
Regional Business DirectorSailesh Jani
Account DirectorTom Oliver
Senior Account ManagerLynne Carter
Account ManagerCharlotte La Torre
Account ExecutiveSophie Grierson
Account ExecutiveAlice Parker
Project DirectorClare Mann
Project DirectorMandy Wilson
Senior Project ManagerPaul Gillespie
Head of DesignDan Howarth
DesignerGustavo Fernandes
DesignerNazima Motegheria
DesignerMatthew Thomas
Chief Production OfficerSergio Lopez
ProducerDoris Tydeman
IllustratorFOREAL
EditorAndrew Tusabe
Print ProducerLiam White
Studio ManagerEllis Faint
ArtworkerNick Cook
RetouchingJohn Martin
RetouchingRob McDonald
Account Lead MRMDavid Smith
Senior Project ManagerCraig Cameron
DesignerDan Miles
Director of Communications, UK & EuropeJess Byatt
ProducerFrancisco Penedo
EditorPaul Jenkinson
Junior Project ManagerAnna Curtis

This 2018 Clio Awards Bronze winning entry titled 'Xbox Design Lab Originals: The Fanchise Model' was entered for Microsoft by McCann London, London, GB, part of agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Corporate Image. It consists of 1 video and 1 image.

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